Attribution models attempt to share out, or define who should get the credit for contributing to leads or sales. It’s infinitely sensible to figure out what’s marketing communications is working.
Posts with the B2B Marketing Strategy tag
The 3 “A”s of Business Metrics
How to avoid metrics that don’t align to business objectives Unfortunately it is all too easy to slip into so called ‘vanity metrics’. Charts and lines that go upwards and to the right but don’t inform sensible business decision making. Test your existing metrics against the three “A”s of good metrics; actionable, accessible and auditable. […]
Structure Social Media Marketing With These 3 Check Lists
Follow these three lists to structure, brand and execute your social media marketing. These three checklist each have nine straight-forward items to get you on track. 9 Point Social Media Marketing Strategy Check List 1. Use Social Media to Support Organizational Goals 2. Focus On Your Customers’ Information Need 3. Consider The Entire Customer Journey From Early Awareness […]
4 Core Phases of Marketing Planning => Lead Follow up
There is a lot behind each of the four terms in putting together a marketing communications plan to reach prospects. Core = strategy, understanding your customer persona and customer journey, planning the 3 Cs of B2B marketing communications: channels/ media, content and campaigns. Build Up = planning and organizing your resources and generally getting ready […]
7 Ways to Understand the Market and Customer Without A Budget
To scope better understanding your market potential and to successfully reach customers, firstly we look at a framework of market and customers questions that business leaders, product management and marketing communication professionals need to answer. Secondly we look at sources of data that don’t require a budget to enable you to start answering these strategic marketing […]