Four straightforward steps make up this framework to guide the process of better understanding markets and customers. The result -> a refined, fact-based understanding of customers Each step carefully contributes to a better understanding of your customers. Each step takes advantage of your existing knowledge base.
Posts in the Market Research category:
Understanding The Market Is Critical To Marketing Strategy.
Choosing the right market research method depends on the topic to be explored and what you want to learn.
Maybe it’s a specific market analysis question about social media market size and involves web analytics, number crunching and creative angles. Or perhaps it a more qualitative understanding of customer experiences and needs.
In this busy “Sea of Noise” (to borrow a phrase from Jon Morrow), it’s important to do competitive analysis at reasonable intervals and to understand the wider market trends.
Scoping Your B2B Value Proposition
A simple, yet comprehensive guide to frame your organizational energy, your solution development and messaging. Read this before commencing work on articulating B2B product messaging (the actual words). Developing your value proposition is grounded in three elements: customer needs, your solution, and alternative offers. It’s about making strategic decisions and aligning organizational energy around those […]
Scanning For B2B Market Trends
One of the easiest things to do in market strategy is write a list of market trends. One of the hardest things to do well in market strategy is to select and to articulate just those key market trends, changes, that are or will impact your business strategy now and in the future.
B2B Landing Page Conversion Rates
“Don’t Change It: Test It!” Are your B2B landing page conversion rate amazing or abysmal? How do you know? No-one is at the same place in your industry/company development/team maturity/product technology/market penetration/competitive environment as you. You are unique. Here’s an overview to guide your thinking.
How To Get Your Team Started With Customer Journey Mapping => Touchpoints
For some organizations the core objective of customer journey mapping is to reduce the loss of prospects. For others, the goal is to start understanding the experience of prospects and customers who are trying to navigate your organization. For those responsible for product and service development, it’s about uncovering opportunities to serve customers better. In […]