Organizational Development with Ambitious Business Owners Working with ambitious SMEs founders and leaders who serve business customers, JEM 9 clients are varied but all in the technology space. From cutting-edge 3D hardware solutions, to large-scale enterprise software, and nimble niche SaaS solutions, JEM 9 clients design, develop and bring to market a range of technology […]
Posts in the Market Research category:
Understanding The Market Is Critical To Marketing Strategy.
Choosing the right market research method depends on the topic to be explored and what you want to learn.
Maybe it’s a specific market analysis question about social media market size and involves web analytics, number crunching and creative angles. Or perhaps it a more qualitative understanding of customer experiences and needs.
In this busy “Sea of Noise” (to borrow a phrase from Jon Morrow), it’s important to do competitive analysis at reasonable intervals and to understand the wider market trends.
How To Understand B2B Customers In 4 Straightforward Steps
Four straightforward steps make up this framework to guide the process of better understanding markets and customers. The result -> a refined, fact-based understanding of customers Each step carefully contributes to a better understanding of your customers. Each step takes advantage of your existing knowledge base.
Scoping Your B2B Value Proposition – Defining Ambition
A simple, yet thought-provoking framework to conceptualize your organizational ambition, your solution development and your messaging. Before commencing work on articulating more detailed B2B product messaging (the actual words), spend time considering where you are today and your future ambition. Your value proposition is grounded in three elements: customer/market needs, your solution, and alternative offers. […]
Articulating Your B2B Value Proposition: A Messaging Framework
B2B product messaging, the verbiage and organization used to describe your offer, helps prospective customers understand your solution. Populate this B2B Product / Solution Messaging Framework for use on your website, presentations and other communication places. Become acquainted with, and avoid, common B2B messaging problems. Understanding customers and your value proposition is a critical pre-requisite […]
Scanning For B2B Market Trends
One of the easiest things to do in market strategy is write a list of market trends. One of the hardest things to do well in market strategy is to select and to articulate just those key market trends, changes, that are or will impact your business strategy now and in the future.