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How To Understand B2B Customers In 4 Straightforward Steps

Four straightforward steps make up this framework to guide the process of better understanding markets and customers. The result -> a refined, fact-based understanding of customers Each step carefully contributes to a better understanding of your customers.  Each step takes advantage of your existing knowledge base.

composite photographic image consisting of 3 frames, each arrow-shaped and with a text overlay. Facing left, the market arrow with over a group of obscured people. Facing right and located on the top: the second largest arrow says: Value prop over a digital blue abstract image. The smallest arrow, also facing right and located on the bottom right is a solid green with text, alternative offers. It's a bright and upbeat composition.

Scoping Your B2B Value Proposition

A simple, yet comprehensive guide to frame your organizational energy, your solution development and messaging. Read this before commencing work on articulating B2B product messaging (the actual words). Developing your value proposition is grounded in three elements: customer needs, your solution, and alternative offers. It’s about making strategic decisions and aligning organizational energy around those […]

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B2B Landing Page Conversion Rates

“Don’t Change It: Test It!” Are your B2B landing page conversion rate amazing or abysmal? How do you know? No-one is at the same place in your industry/company development/team maturity/product technology/market penetration/competitive environment as you. You are unique. Here’s an overview to guide your thinking.

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How To Get Your Team Started With Customer Journey Mapping => Touchpoints

For some organizations the core objective of customer journey mapping is to reduce the loss of prospects.  For others, the goal is to start understanding the experience of prospects and customers who are trying to navigate your organization.  For those responsible for product and service development, it’s about uncovering opportunities to serve customers better. In […]