Follow these three lists to structure, brand and execute your social media marketing. These three checklist each have nine straight-forward items to get you on track.
9 Point Social Media Marketing Strategy Check List
1. Use Social Media to Support Organizational Goals
2. Focus On Your Customers’ Information Need
3. Consider The Entire Customer Journey From Early Awareness Through Post-Sales Support
4. Integrate Social Media Marketing Into Current & Future Marketing Campaigns
5. Develop Your Content Marketing Plan With Social Media In Mind
6. Use Mobile-Compatible Content Appropriate for the Social Network
7. Identify Your Calls To Action
8. Drive Readers / Followers To Your Website, Digital Marketing Central.
9. Track AND Take Action Using Appropriate Metrics
9 Tips For Tactical Social Media
1. Take Time to Listen
2. Remember There’s a Real Person Behind That Avatar
3. Get to Grips with the Specifics of Your Chosen Social Network
4. Communicate with Those Who Like or Comment On Your Posts
5. Address Prospects Questions
6. Find Your First Followers Via Similar Interests (Topics and Influencers)
7. Be ‘A Good Citizen’ of Your Social Community
8. Dive into the World of Social Media Tools
9. Remember Social Media Is Free As Long As Your Time Is Worth Nothing
9 Social Media Branding Reminders
1. It’s About YOUR Audience
2. Focus On Social Networks Relevant For YOUR Customer Personas
3. Be Visually Consistent
4. Be Immediately Recognizable
5. Communicate In A Tone That Reflects Your Brand
6. Check What Social Media Profile Names Are Available
7. Choose Consistency In Social Profile Names
8. Test New Social Profiles on Mobile Devices
9. Test New Social Profiles on Desktop Devices
For further assistance reaching customers on social media, contact Jane