A series of heart shaped papers containing the voices of team members who participated in voice of the customer (VoC) research.

What Teams Appreciate About ‘VoC’ Research

How do you establish shared, customer-centric motivation in your teams? Group IQ is the ability of teams to perform well.  Groups with high emotional intelligence outperform those with high cognitive abilities (Goleman). Harmonious groups try harder and pull together.  Shared motivation provides the ‘pull’ in the same direction.  So how do leaders establish shared, customer-centric […]

JEM 9 Marketing Consultancy Discussion Guide Template Word Cloud Discussion Topics

Voice of the Customer – How To Develop A Discussion Guide

In order to understand customers, voice of the customer projects undertake to speak to actual customers!  A Voice of the Customer (VoC) discussion guide focuses the conversation on key topics about which you want to learn while leaving room for unexpected learnings.