A photo collage of market research data sources for business

B2B Market Research Data Sources

B2B Market Research Data Sources Finding market research data to answer your business questions easier than you think. Irrespective of what market research methods, tools or techniques you’re using, these data sources will help you better understand and reach customers. You’ll be pleasantly surprised how many are readily available and quick to access.  Some are […]

A series of heart shaped papers containing the voices of team members who participated in voice of the customer (VoC) research.

What Teams Appreciate About ‘VoC’ Research

How do you establish shared, customer-centric motivation in your teams? Group IQ is the ability of teams to perform well.  Groups with high emotional intelligence outperform those with high cognitive abilities (Goleman). Harmonious groups try harder and pull together.  Shared motivation provides the ‘pull’ in the same direction.  So how do leaders establish shared, customer-centric […]