Posts with the Market Research tag

“In the word question, there is a beautiful word – quest.
I love that word.
We are all partners in a quest.
You are my question, and I am yours . . .
and then there is dialogue.
The moment we have answers, there is no dialogue.
Questions unite people, answers divide them.” Elie Wiesel

Great market research starts with a quest for the right questions and explores; market change, market size, market segmentation, customer needs, market share, competitive company assessment, and competitive product comparison.

Here are the JEM 9 Marketing Consultancy Resources to help you with better getting to the right question, then the right research technique to get you to actionable answers.

JEM 9 Market Research Book Montage

A photo collage of market research data sources for business

B2B Market Research Data Sources

Written by Jane Morgan on September 9th, 2021February 1st, 2023.

Scanning For B2B Market Trends

Written by Jane Morgan on September 10th, 2020April 7th, 2022.

One of the easiest things to do in market strategy is write a list of market trends. One of the hardest things to do well in market strategy is to select and to articulate just those key market trends, changes, that are or will impact your business strategy now and in the future.

1 Minute Market Research Tip – Google Trends

Written by Jane Morgan on September 27th, 2018February 1st, 2023.

Take a minute to improve your marketing with this series of marketing tips that take one minute to explain or use.

A series of heart shaped papers containing the voices of team members who participated in voice of the customer (VoC) research.

What Teams Appreciate About ‘VoC’, voice of the customer, Research

Written by Jane Morgan on February 15th, 2018February 1st, 2023.

How do you establish shared, customer-centric motivation in your teams? ‘Group IQ’ is: the ability of teams to perform well. Groups with high emotional intelligence outperform those with high cognitive abilities (Goleman). Harmonious groups try harder and pull together. Shared motivation provides the ‘pull’ in the same direction. So how do leaders establish shared, customer-centric […]

Presentations That Punch

Written by Jane Morgan on January 3rd, 2018January 3rd, 2018.

Spending much of my time with clients doing research, I invest time looking at how others present findings. This new information to enrich our understand hit me with a punch. For your own unfettered reaction read the short article here. This research by Morning Consult and the New York Times took my breath way. I sit here still […]

JEM 9 Marketing Consultancy Discussion Guide Template Word Cloud Discussion Topics

Voice of the Customer – How To Develop A Discussion Guide

Written by Jane Morgan on August 28th, 2017August 15th, 2023.

In order to understand customers, voice of the customer projects undertake to speak to actual customers! A Voice of the Customer (VoC) discussion guide focuses the conversation on key topics about which you want to learn while leaving room for unexpected learnings.