Posts with the Doing Market Research tag

“In the word question, there is a beautiful word – quest.
I love that word.
We are all partners in a quest.
You are my question, and I am yours . . .
and then there is dialogue.
The moment we have answers, there is no dialogue.
Questions unite people, answers divide them.” Elie Wiesel

Great market research starts with a quest for the right questions and explores; market change, market size, market segmentation, customer needs, market share, competitive company assessment, and competitive product comparison.

Here are the JEM 9 Marketing Consultancy Resources to help you with better getting to the right question, then the right research technique to get you to actionable answers.

Photograph of a pile of jigsaw pieces
Market Research, Understanding Customers

How To Understand B2B Customers In 4 Straightforward Steps

Written by Jane Morgan on .

Four straightforward steps make up this framework to guide the process of better understanding markets and customers. The result -> a refined, fact-based understanding of customers Each step carefully contributes to a better understanding of your customers.  Each step takes advantage of your existing knowledge base.

A series of heart shaped papers containing the voices of team members who participated in voice of the customer (VoC) research.
Market Research, Understanding Customers

What Teams Appreciate About ‘VoC’, voice of the customer, Research

Written by Jane Morgan on .

How do you establish shared, customer-centric motivation in your teams? ‘Group IQ’ is: the ability of teams to perform well.  Groups with high emotional intelligence outperform those with high cognitive abilities (Goleman). Harmonious groups try harder and pull together.  Shared motivation provides the ‘pull’ in the same direction.  So how do leaders establish shared, customer-centric […]