Posts with the Campaign Planning tag

GDPR Resources List
Market Research

GDPR Resource List For B2B Technology Organizations

Written by Jane Morgan on .

GDPR is about accountability for how your organization uses personal data.  GDPR is not applicable to anonymous data or information that is not personally identifiable. It is about being responsible and complying with EU regulations.  It’s also sensible, good business practice.  This article is a set of resources to help demystifying GDPR for B2B SME […]

Reaching Customers

B2B Content Marketing Research: Considerations For B2B Marketing Content

Written by Jane Morgan on .

What Content Do Your B2B Prospects Want? Research on the type, timing and delivery of B2B content your prospects want through the customer journey, continues to improve.  What does research tell us about content types that generates the best leads? 7 Research Facts For B2B Content Marketing 13 Prompts To Improve Your B2B Content Marketing Improve […]

Digital Media Awards 2016 Sponsored by Accenture Digital Ireland
Reaching Customers

Best Conversion Strategy Finalist | Accenture Digital Media Awards

Written by Jane Morgan on .

The goal of the Accenture Digital Media Awards is to showcase new digital developments, and to celebrate those companies, organisations and communities who are contributing to the sector’s rapid evolution. Accenture Digital Media Awards The awards are recognised as the industry benchmark of excellence, attracting the attention of key players in the digital media industry each […]

Reaching Customers

Marketing Communication Channel Effectiveness: What Gets The Job Done?

Written by Jane Morgan on .

Succinct, easily digestible and seriously meaty, this is my favourite favorite chart on marketing communication channels.  Why? Because this chart provides a great overview of what channel you should be using, and what you’re letting yourself in.  Because nobody’s marketing communication resources are a bottomless pit.