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B2B Landing Page Conversion Rates

“Don’t Change It: Test It!” Are your B2B landing page conversion rate amazing or abysmal? How do you know? No-one is at the same place in your industry/company development/team maturity/product technology/market penetration/competitive environment as you. You are unique. Here’s an overview to guide your thinking.

Product Positioning – ‘Customer Value’ Frameworks & Messaging

Frameworks, are useful for product management roadmap and development planning, product positioning and value proposition, product pricing, and for structuring marketing communications.  Here are a variety of way to organize your product features that put your prospective customer at the center.   To get started, explore the practical suggestions that follow on from the frameworks. […]