A simple, yet thought-provoking framework to conceptualize your organizational ambition, your solution development and your messaging. Before commencing work on articulating more detailed B2B product messaging (the actual words), spend time considering where you are today and your future ambition. Your value proposition is grounded in three elements: customer/market needs, your solution, and alternative offers. […]
Learnings from 10 Years Supporting B2B Tech Companies
Organizational Development with Ambitious Business Owners Working with ambitious SMEs founders and leaders who serve business customers, JEM 9 clients are varied but all in the technology space. From cutting-edge 3D hardware solutions, to large-scale enterprise software, and nimble niche SaaS solutions, JEM 9 clients design, develop and bring to market a range of technology […]
How To Understand B2B Customers In 4 Straightforward Steps
Four straightforward steps make up this framework to guide the process of better understanding markets and customers. The result -> a refined, fact-based understanding of customers Each step carefully contributes to a better understanding of your customers. Each step takes advantage of your existing knowledge base.
Articulating Your B2B Value Proposition: A Messaging Framework
B2B product messaging, the verbiage and organization used to describe your offer, helps prospective customers understand your solution. Populate this B2B Product / Solution Messaging Framework for use on your website, presentations and other communication places. Become acquainted with, and avoid, common B2B messaging problems. Understanding customers and your value proposition is a critical pre-requisite […]
Effective B2B Marketing Communications
What Gets The Job Done? Marketing Communication Channels Compared by B2B marketers in Marketing Sherpa’s survey
