composite photographic image consisting of 3 frames, each arrow-shaped and with a text overlay. Facing left, the market arrow with over a group of obscured people. Facing right and located on the top: the second largest arrow says: Value prop over a digital blue abstract image. The smallest arrow, also facing right and located on the bottom right is a solid green with text, alternative offers. It's a bright and upbeat composition.
Market Research

Scoping Your B2B Value Proposition – Defining Ambition

Written by Jane Morgan on .

A simple, yet thought-provoking framework to conceptualize your organizational ambition, your solution development and your messaging. Before commencing work on articulating more detailed B2B product messaging (the actual words), spend time considering where you are today and your future ambition. Your value proposition is grounded in three elements: customer/market needs, your solution, and alternative offers. […]

Photograph divided into 2 sections. The right hand section shows a market of people with an overlay of a ideal customer persona and the text, 'questions'. The second half shows a workshop setting and two people working with the text overlay 'answers'.
Reaching Customers

Selling to a Single B2B Prospect OR Selling at Scale? The Function of Marketing Content

Written by Jane Morgan on .

Does your marketing content address the information need of prospects across the customer journey to purchase? Are you aiming to help one customer or many? Do you have the ability to communicate with prospective customers at scale? Gain greater familiarity with prospects information needs across the journey to purchase.

Market Research

Learnings from 10 Years Supporting B2B Tech Companies

Written by Jane Morgan on .

Organizational Development with Ambitious Business Owners Working with ambitious SMEs founders and leaders who serve business customers, JEM 9 clients are varied but all in the technology space. From cutting-edge 3D hardware solutions, to large-scale enterprise software, and nimble niche SaaS solutions, JEM 9 clients design, develop and bring to market a range of technology […]

Photograph of a pile of jigsaw pieces
Market Research, Understanding Customers

How To Understand B2B Customers In 4 Straightforward Steps

Written by Jane Morgan on .

Four straightforward steps make up this framework to guide the process of better understanding markets and customers. The result -> a refined, fact-based understanding of customers Each step carefully contributes to a better understanding of your customers.  Each step takes advantage of your existing knowledge base.

Composite photography with a notebook with the word 'B2b messaging' overlaid together with a conceptual 'product functionality' image and an arrow showing business to business customers by JEM 9
Reaching Customers, Understanding Customers

Articulating Your B2B Value Proposition: A Messaging Framework

Written by Jane Morgan on .

B2B product messaging, the verbiage and organization used to describe your offer, helps prospective customers understand your solution. Populate this B2B Product / Solution Messaging Framework for use on your website, presentations and other communication places. Become acquainted with, and avoid, common B2B messaging problems. Understanding customers and your value proposition is a critical pre-requisite […]