Key Learnings From 10 Years of Working with B2B Technology SMEs
How To Understand B2B Customers In 4 Straightforward Steps
Four straightforward steps make up this framework to guide the process of better understanding markets and customers. The result -> a refined, fact-based understanding of customers Each step carefully contributes to a better understanding of your customers. Each step takes advantage of your existing knowledge base.
Scoping Your B2B Value Proposition – Defining Ambition
A simple, yet thought-provoking framework to conceptualize your organizational ambition, your solution development and your messaging. Before commencing work on articulating more detailed B2B product messaging (the actual words), spend time considering where you are today and your future ambition. Your value proposition is grounded in three elements: customer/market needs, your solution, and alternative offers. […]
Articulating Your Value: A Product Messaging Framework
B2B product messaging, the verbiage and organization used to describe your offer, helps prospective customers understand your solution. Populate this B2B Product / Solution Messaging Framework for use on your website, presentations and other communication places. Become acquainted with, and avoid, common B2B messaging problems. Understanding customers and your value proposition is a critical pre-requisite […]
Effective B2B Marketing Communications
What Gets The Job Done? Marketing Communication Channels Compared by B2B marketers in Marketing Sherpa’s survey