B2B product messaging, the verbiage and organization used to describe your offer, helps prospective customers understand your solution. Populate this B2B Product / Solution Messaging Framework for use on your website, presentations and other communication places. Become acquainted with, and avoid, common B2B messaging problems. Understanding customers and your B2B value proposition is a critical […]
Posts in the Reaching Customers category:
Effective B2B Marketing Communications
What Gets The Job Done? Marketing Communication Channels Compared by B2B marketers in Marketing Sherpa’s survey
B2B Case Study Template
B2B Case Study Content Template Explainer. 6 sections make up this easy-to-use B2B case study template. Adaptable to any length, this format covers all the content you need to convey the value of your solution.
How To Plan Your Social Media Marketing
Take stock of your existing social media marketing efforts with this set of questions to guide development of your social media marketing plan. Then review the template to articulate your social media marketing plan. A key aspect is analytics as they provide you with valuable insight into your marketing investment. How Is Social Media Marketing […]
B2B Landing Page Conversion Rates
“Don’t Change It: Test It!” Are your B2B landing page conversion rate amazing or abysmal? How do you know? No-one is at the same place in your industry/company development/team maturity/product technology/market penetration/competitive environment as you. You are unique. Here’s an overview to guide your thinking.
Minimalist Checklist For Good SEO Articles / Posts
Find out the absolute minimum you need to know in order to ensure your articles, blog posts or case studies are ready for Google, i.e. ‘search engine optimized’ (SEO) AND ready for your readers. So you have an article written and it fits the minimum length of approximately 300 words. Perhaps it is already published. […]