Does your marketing content address the information need of prospects across the customer journey to purchase? Are you aiming to help one customer or many? Do you have the ability to communicate with prospective customers at scale? Gain greater familiarity with prospects information needs across the journey to purchase.
Posts in the Reaching Customers category:
Articulating Your B2B Value Proposition: A Messaging Framework
B2B product messaging, the verbiage and organization used to describe your offer, helps prospective customers understand your solution. Populate this B2B Product / Solution Messaging Framework for use on your website, presentations and other communication places. Become acquainted with, and avoid, common B2B messaging problems. Understanding customers and your value proposition is a critical pre-requisite […]
Effective B2B Marketing Communications
What Gets The Job Done? Marketing Communication Channels Compared by B2B marketers in Marketing Sherpa’s survey
B2B Case Study Template
B2B Case Study – SOAR Template Explainer with Examples 6 sections make up this easy-to-use B2B case study template. Adaptable to any length, this framework covers all the content you need to convey the value of your solution. Examples of various length and style are provided. These examples are case studies of clients’ experience working […]
How To Plan Your Social Media Marketing
Take stock of your existing social media marketing efforts with this set of questions to guide development of your social media marketing plan. Then review the template to articulate your social media marketing plan. A key aspect is analytics as they provide you with valuable insight into your marketing investment. How Is Social Media Marketing […]
B2B Landing Page Conversion Rates
“Don’t Change It: Test It!” Are your B2B landing page conversion rate amazing or abysmal? How do you know? No-one is at the same place in your industry/company development/team maturity/product technology/market penetration/competitive environment as you. You are unique. Here’s an overview to guide your thinking.