Photograph divided into 2 sections. The right hand section shows a market of people with an overlay of a ideal customer persona and the text, 'questions'. The second half shows a workshop setting and two people working with the text overlay 'answers'.

Selling to a Single B2B Prospect OR Selling at Scale? The Function of Marketing Content

Does your marketing content address the information need of prospects across the customer journey to purchase? Are you aiming to help one customer or many? Do you have the ability to communicate with prospective customers at scale? Gain greater familiarity with prospects information needs across the journey to purchase.

Composite photography with a notebook with the word 'B2b messaging' overlaid together with a conceptual 'product functionality' image and an arrow showing business to business customers by JEM 9

Articulating Your B2B Value Proposition: A Messaging Framework

B2B product messaging, the verbiage and organization used to describe your offer, helps prospective customers understand your solution. Populate this B2B Product / Solution Messaging Framework for use on your website, presentations and other communication places. Become acquainted with, and avoid, common B2B messaging problems. Understanding customers and your value proposition is a critical pre-requisite […]

B2B Case Study Template

B2B Case Study – SOAR Template Explainer with Examples 6 sections make up this easy-to-use B2B case study template. Adaptable to any length, this framework covers all the content you need to convey the value of your solution. Examples of various length and style are provided. These examples are case studies of clients’ experience working […]

Reassess your Social Media Marketing With this Audit Template

How To Plan Your Social Media Marketing

Take stock of your existing social media marketing efforts with this set of questions to guide development of your social media marketing plan. Then review the template to articulate your social media marketing plan. A key aspect is analytics as they provide you with valuable insight into your marketing investment. How Is Social Media Marketing […]

A photo composite of variousspace rockets lined up against a dark background.

B2B Landing Page Conversion Rates

“Don’t Change It: Test It!” Are your B2B landing page conversion rate amazing or abysmal? How do you know? No-one is at the same place in your industry/company development/team maturity/product technology/market penetration/competitive environment as you. You are unique. Here’s an overview to guide your thinking.