Composite photography with a notebook with the word 'B2b messaging' overlaid together with a conceptual 'product functionality' image and an arrow showing business to business customers by JEM 9

Articulating Your Value: A Product Messaging Framework

B2B product messaging, the verbiage used to describe your offer, helps prospective customers understand your solution. Populate this B2B Product / Solution Messaging Framework in this handy hierarchy of information for everything you need for website, presentations and other communication needs. Become acquainted with and avoid common B2B messaging problems. Understanding your B2B value proposition […]

Reassess your Social Media Marketing With this Audit Template

How To Plan Your Social Media Marketing

Take stock of your existing social media marketing efforts with this set of questions to guide development of your social media marketing plan. Then review the template to articulate your social media marketing plan. A key aspect is analytics as they provide you with valuable insight into your marketing investment. How Is Social Media Marketing […]

A photo composite of variousspace rockets lined up against a dark background.

B2B Landing Page Conversion Rates

“Don’t Change It: Test It!” Are your B2B landing page conversion rate amazing or abysmal? How do you know? No-one is at the same place in your industry/company development/team maturity/product technology/market penetration/competitive environment as you. You are unique. Here’s an overview to guide your thinking.


Minimalist Checklist For Good SEO Articles / Posts

Find out the absolute minimum you need to know in order to ensure your articles, blog posts or case studies are ready for Google, i.e. ‘search engine optimized’ (SEO) AND ready for your readers. So you have an article written and it fits the minimum length of approximately 300 words. Perhaps it is already published. […]