For some organizations the core objective of customer journey mapping is to reduce the loss of prospects. For others, the goal is to start understanding the experience of prospects and customers who are trying to navigate your organization. For those responsible for product and service development, it’s about uncovering opportunities to serve customers better. In […]
Posts with the Customer Journey Mapping tag
Customer Journey Mapping is one of the best tools for mapping the path prospects take from early information gathering through to a sale and beyond. The focus is on building a visual ‘story’ from a customer-centric view point.
As interest continues to grow in this tangible approach to creating new offers and assisting your prospects, here are the JEM 9 Marketing Consultancy Resources to help you.
“in between the lines, is the only place to find, what was missing but you didn’t know was there”
Two Door Cinema Club
Voice of the Customer – How To Develop A Discussion Guide
In order to understand customers, voice of the customer projects undertake to speak to actual customers! A Voice of the Customer (VoC) discussion guide focuses the conversation on key topics about which you want to learn while leaving room for unexpected learnings.
The Complete B2B Customer Persona Template
How to frame customer personas for business-to-business organizations including; where to start, scoping questions and sample b2b customer persona templates to download.
Customer Journey Mapping Workshop at 3XE Digital
At 3XE Digital the goal is to educate and promote forward thinking and thought leadership. With customer love, dear to her heart, Jane choose a Valentine’s Day theme to the 3XE Customer Journey Mapping Workshop. All too often we fall in love with our solution (or preferred marketing media), losing customers on the winding road […]
Inspirational Customer Journey Maps
Customer journey mapping uncovers the myriad of ways customers touch; your people, your processes, your marketing content and your solutions. And, as with anything new, getting started is easier when you have a sense of what the outcome is like. Maybe you’re looking for examples to introduce the idea of customer journey mapping to your team (or even your […]
How To Run A Customer Journey Mapping Workshop
Doing customer journey mapping can be intimidating but it need not be. With a step by step guide, a downloadable process flow template, and a guided case study, here you will come away with a concrete sense of how to put together a customer journey map.