A simple, yet comprehensive guide to frame your organizational energy, your solution development and messaging. Read this before commencing work on articulating B2B product messaging (the actual words). Developing your value proposition is grounded in three elements: customer needs, your solution, and alternative offers. It’s about making strategic decisions and aligning organizational energy around those […]
Posts with the B2B Marketing Strategy tag
Scanning For B2B Market Trends
One of the easiest things to do in market strategy is write a list of market trends. One of the hardest things to do well in market strategy is to select and to articulate just those key market trends, changes, that are or will impact your business strategy now and in the future.
Learning Innovation From Successful Startups
Because innovation is not just for startups. Are you are looking to move the balance of revenue away from existing towards new innovative solutions? Or perhaps operationally you’re in great shape but are looking to the future. But building something new is fundamentally different from operational excellence. So with so much focus on technology, startups and […]
The Complete B2B Customer Persona Template
How to frame customer personas for business-to-business organizations including; where to start, scoping questions and sample b2b customer persona templates to download.
Customer Journey Mapping Workshop at 3XE Digital
At 3XE Digital the goal is to educate and promote forward thinking and thought leadership. With customer love, dear to her heart, Jane choose a Valentine’s Day theme to the 3XE Customer Journey Mapping Workshop. All too often we fall in love with our solution (or preferred marketing media), losing customers on the winding road […]
B2B Marketing Technology Landscape – A Market Map Example
With 3,874 marketing technology solution providers, the marketing technology landscape map, by chiefmartec.com, maps the ecosystem of marketing technology, the marketing tech stack. For strategic marketing learning, let’s consider the market map from two different perspective. 1). Which tools may enable and improve your marketing? 2). Consider how Chiefmartec grouped and organized the different offers […]