Organizational Development with Ambitious Business Owners Working with ambitious SMEs founders and leaders who serve business customers, JEM 9 clients are varied but all in the technology space. From cutting-edge 3D hardware solutions, to large-scale enterprise software, and nimble niche SaaS solutions, JEM 9 clients design, develop and bring to market a range of technology […]
Posts with the B2B Marketing Strategy tag
Scoping Your B2B Value Proposition – Defining Ambition
A simple, yet thought-provoking framework to conceptualize your organizational ambition, your solution development and your messaging. Before commencing work on articulating more detailed B2B product messaging (the actual words), spend time considering where you are today and your future ambition. Your value proposition is grounded in three elements: customer/market needs, your solution, and alternative offers. […]
Articulating Your B2B Value Proposition: A Messaging Framework
B2B product messaging, the verbiage and organization used to describe your offer, helps prospective customers understand your solution. Populate this B2B Product / Solution Messaging Framework for use on your website, presentations and other communication places. Become acquainted with, and avoid, common B2B messaging problems. Understanding customers and your value proposition is a critical pre-requisite […]
Scanning For B2B Market Trends
One of the easiest things to do in market strategy is write a list of market trends. One of the hardest things to do well in market strategy is to select and to articulate just those key market trends, changes, that are or will impact your business strategy now and in the future.
Learning Innovation From Successful Startups
What Factors Influence Organizational Success: Because innovation is not just for startups. Are you are looking to move the balance of revenue away from existing offers towards new innovative solutions? Or perhaps operationally you’re in great shape but are looking to the future. Building something new is fundamentally different from operational excellence. There is a […]
The Complete B2B Customer Persona Template
How to frame customer personas for business-to-business organizations including; where to start, scoping questions and sample b2b customer persona templates to download.