B2B Case Study Content Template Explainer. 6 sections make up this easy-to-use B2B case study template. Adaptable to any length, this format covers all the content you need to convey the value of your solution.
Posts with the B2B Content Marketing tag
Answering Customer Questions: that is the essence of content marketing.
Different stages in the customer journey, are characterised by different information needs. Marketing content, in all it’s varied forms, needs to address these information needs.
Here are the JEM 9 Resources To Assist You With Content Marketing.
=> Inquire About Working With Jane
Minimalist Checklist For Good SEO Articles
Find out the absolute minimum you need to know in order to ensure your articles, blog posts or case studies are ready for Google, i.e. ‘search engine optimized’ (SEO) and readers. So you have an article written and it fits the minimum length of approximately 300 words. Perhaps it is already published. But does it […]
One Minute Marketing Content Tip – The Magic Number is 7
Take a minute to improve your marketing with this series of marketing tips that take one minute to explain or use.
Product Positioning – ‘Customer Value’ Frameworks & Messaging
Frameworks, are useful for product management roadmap and development planning, product positioning and value proposition, product pricing, and for structuring marketing communications. Here are a variety of way to organize your product features that put your prospective customer at the center. To get started, explore the practical suggestions that follow on from the frameworks. […]
GDPR Resource List For B2B Technology Organizations
GDPR is about accountability for how your organization uses personal data. GDPR is not applicable to anonymous data or information that is not personally identifiable. It is about being responsible and complying with EU regulations. It’s also sensible, good business practice. This article is a set of resources to help demystifying GDPR for B2B SME […]
B2B Content Marketing Research: Considerations For B2B Marketing Content
What Content Do Your B2B Prospects Want? Research on the type, timing and delivery of B2B content your prospects want through the customer journey, continues to improve. What does research tell us about content types that generates the best leads? 7 Research Facts For B2B Content Marketing 13 Prompts To Improve Your B2B Content Marketing Improve […]