Does your marketing content address the information need of prospects across the customer journey to purchase? Are you aiming to help one customer or many? Do you have the ability to communicate with prospective customers at scale? Gain greater familiarity with prospects information needs across the journey to purchase.
Posts with the B2B Content Marketing tag
Answering Customer Questions: that is the essence of content marketing.
Different stages in the customer journey, are characterised by different information needs. Marketing content, in all it’s varied forms, needs to address these information needs.
Here are the JEM 9 Resources To Assist You With Content Marketing.
=> Inquire About Working With Jane
Articulating Your B2B Value Proposition: A Messaging Framework
B2B product messaging, the verbiage and organization used to describe your offer, helps prospective customers understand your solution. Populate this B2B Product / Solution Messaging Framework for use on your website, presentations and other communication places. Become acquainted with, and avoid, common B2B messaging problems. Understanding customers and your value proposition is a critical pre-requisite […]
B2B Case Study Template
B2B Case Study – SOAR Template Explainer with Examples 6 sections make up this easy-to-use B2B case study template. Adaptable to any length, this framework covers all the content you need to convey the value of your solution. Examples of various length and style are provided. These examples are case studies of clients’ experience working […]
Minimalist Checklist For Good SEO Articles / Posts
Find out the absolute minimum you need to know in order to ensure your articles, blog posts or case studies are ready for Google, i.e. ‘search engine optimized’ (SEO) AND ready for your readers. So you have an article written and it fits the minimum length of approximately 300 words. Perhaps it is already published. […]
One Minute Marketing Content Tip – Lists & Magic Number is 7
Take a minute to improve your marketing with this series of marketing tips that take one minute to explain or use.
GDPR Resource List For B2B Technology Organizations
GDPR is about accountability for how your organization uses personal data. GDPR is not applicable to anonymous data or information that is not personally identifiable. It is about being responsible and complying with EU regulations. It’s also sensible, good business practice. This article is a set of resources to help demystifying GDPR for B2B SME […]