SEO-Minimalist-Article-Checklist-JEM-9-Marketing-Consultancy

Minimalist Checklist For Good SEO Articles

Find out the absolute minimum you need to know in order to ensure your articles, blog posts or case studies are ready for Google, i.e. ‘search engine optimized’ (SEO) and readers. So you have an article written and it fits the minimum length of approximately 300 words. Perhaps it is already published. But does it […]

Product Positioning – ‘Customer Value’ Frameworks & Messaging

Frameworks, are useful for product management roadmap and development planning, product positioning and value proposition, product pricing, and for structuring marketing communications.  Here are a variety of way to organize your product features that put your prospective customer at the center.   To get started, explore the practical suggestions that follow on from the frameworks. […]

GDPR Resources List

GDPR Resource List For B2B Technology Organizations

Review The “Basic Data Protection Checklist”  GDPR is about accountability for how organizations use personal data. It’s about being responsible and complying with EU regulations.  It’s also sensible, good business practice.  This article is a set of resources to help demystifying GDPR for B2B SME business leaders and marketers.

B2B Content Marketing Research: Considerations For B2B Marketing Content

What Content Do Your B2B Prospects Want? Research on the type, timing and delivery of B2B content your prospects want through the customer journey, continues to improve.  What does research tell us about content types that generates the best leads? 7 Research Facts For B2B Content Marketing 13 Prompts To Improve Your B2B Content Marketing Improve […]