Putting ‘Customer Experience’ At The Heart of IT Service Delivery and Development.
Posts with the Customer Personas tag
Voice of the Customer – How To Develop A Discussion Guide
In order to understand customers, voice of the customer projects undertake to speak to actual customers! A Voice of the Customer (VoC) discussion guide focuses the conversation on key topics about which you want to learn while leaving room for unexpected learnings.
The Complete B2B Customer Persona Template
How to frame customer personas for business-to-business organizations including; where to start, scoping questions and sample b2b customer persona templates to download.
Customer Selection In Market Research
The following checklists consider; which customers to include when conducting market research, and how to decide which customers to involve in your learning. Voice of the customer, face to face usability testing, customer persona development and customer journey mapping development are some of the examples where these customer selection lists are useful.
Inspirational Customer Journey Maps
Customer journey mapping uncovers the myriad of ways customers touch; your people, your processes, your marketing content and your solutions. And, as with anything new, getting started is easier when you have a sense of what the outcome is like. Maybe you’re looking for examples to introduce the idea of customer journey mapping to your team (or even your […]
How To Run A Customer Journey Mapping Workshop
Doing customer journey mapping can be intimidating but it need not be. With a step by step guide, a downloadable process flow template, and a guided case study, here you will come away with a concrete sense of how to put together a customer journey map.