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Posts with the DataViz tag
A picture tells a thousand words.
Data Visualization: the presentation of information in a visual format including the use of charts, graphs and images. Data visualization can aid speed of understanding, provide information in context, make large volumes of data comprehendible, identify patterns, and beautifully brighten our screens and pages.
Here are the JEM 9 Marketing Consultancy Resources to help you with data vizualization.
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The Most Versatile Planning Technique Ever: 3 Lists
Do more, do less, keep doing. That’s it: three simple lists. This technique is elegance itself. You can use it following a major project to brainstorm lessons learnt or to identify quick wins following Voice of the Customer research. It also works very well for scoping your personal New Year’s resolutions, or digging deep on […]
Presentations That Punch
Spending much of my time with clients doing research, I invest time looking at how others present findings. This new information to enrich our understand hit me with a punch. For your own unfettered reaction read the short article here. This research by Morning Consult and the New York Times took my breath way. I sit here still […]
B2B Marketing Technology Landscape – A Market Map Example
With 3,874 marketing technology solution providers, the marketing technology landscape map, by chiefmartec.com, maps the ecosystem of marketing technology, the marketing tech stack. For strategic marketing learning, let’s consider the market map from two different perspective. 1). Which tools may enable and improve your marketing? 2). Consider how Chiefmartec grouped and organized the different offers […]
SmartPhone Usage Ireland: Mobile Market Opportunity & Segmentation
A Practical Guide To Understanding The Mobile Market Opportunity in Ireland Seventy percent of online revenue in Ireland goes to a business abroad. 23% of Irish marketers say they are without a mobile marketing strategy (Marketing Institute of Ireland). Now while I don’t subscribe to the concept of a ‘mobile marketing strategy’, marketers are not yet serving the needs of […]
Digital Data – Use & Adoption Of Analytic Tools
Love / Hate Chart + Data Inspiration! Types of market research analytics or tools that you could be using to inform (and transform) your business, marketing communications and product development.