Four straightforward steps make up this framework to guide the process of better understanding markets and customers. The result -> a refined, fact-based understanding of customers Each step carefully contributes to a better understanding of your customers. Each step takes advantage of your existing knowledge base.
Posts with the Understanding B2B Customers tag
There Is No Better Way To Improve Your Strategic and Tactial Business Planning, Product Development, Solution Delivery, Marketing Communications and Revenue Than By Understanding Customers. Here Are The JEM 9 Resources To Help You.
Scanning For B2B Market Trends
One of the easiest things to do in market strategy is write a list of market trends. One of the hardest things to do well in market strategy is to select and to articulate just those key market trends, changes, that are or will impact your business strategy now and in the future.
How To Get Your Team Started With Customer Journey Mapping => Touchpoints Workshop
For some organizations the core objective of customer journey mapping is to reduce the loss of prospects. For others, the goal is to start understanding the experience of prospects and customers who are trying to navigate your organization. For those responsible for product and service development, it’s about uncovering opportunities to serve customers better. In […]
Design Thinking
Design Thinking is not about design nor about the user interface, it’s about thinking about people, the users of your product or services.
1 Minute Market Research Tip – Google Trends
Take a minute to improve your marketing with this series of marketing tips that take one minute to explain or use.