Does your marketing content address the information need of prospects across the customer journey to purchase? Are you aiming to help one customer or many? Do you have the ability to communicate with prospective customers at scale? Gain greater familiarity with prospects information needs across the journey to purchase.
Posts with the Reaching B2B Customers tag
Articulating Your B2B Value Proposition: A Messaging Framework
B2B product messaging, the verbiage and organization used to describe your offer, helps prospective customers understand your solution. Populate this B2B Product / Solution Messaging Framework for use on your website, presentations and other communication places. Become acquainted with, and avoid, common B2B messaging problems. Understanding customers and your value proposition is a critical pre-requisite […]
Effective B2B Marketing Communications
What Gets The Job Done? Marketing Communication Channels Compared by B2B marketers in Marketing Sherpa’s survey
B2B Case Study Template
B2B Case Study – SOAR Template Explainer with Examples 6 sections make up this easy-to-use B2B case study template. Adaptable to any length, this framework covers all the content you need to convey the value of your solution. Examples of various length and style are provided. These examples are case studies of clients’ experience working […]
How To Plan Your Social Media Marketing
Take stock of your existing social media marketing efforts with this set of questions to guide development of your social media marketing plan. Then review the template to articulate your social media marketing plan. A key aspect is analytics as they provide you with valuable insight into your marketing investment. How Is Social Media Marketing […]
Minimalist Checklist For Good SEO Articles / Posts
Find out the absolute minimum you need to know in order to ensure your articles, blog posts or case studies are ready for Google, i.e. ‘search engine optimized’ (SEO) AND ready for your readers. So you have an article written and it fits the minimum length of approximately 300 words. Perhaps it is already published. […]