Helping CEOs & Business Leaders in Tech SMEs Achieve Dreams
As JEM 9 clocks up 10 years in business, it has been a great pleasure to work with more than 30 B2B technology organizations across the United States, Europe, the UK and Ireland. Engagements have ranged from project-based to multi-year collaborations. From big-picture market and organizational strategy, to adapting business models in the ever-evolving world of tech, to better understanding customer needs, to improving the value proposition or repositioning pricing, everything is focused on developing the capacity of the organization.
Perhaps ‘achieve dreams’ sounds slightly strange, but JEM 9 clients work hard and use technology to solve customer problems, and that makes the world a little better. Here’s what ambitious CEOs and their teams say about working with Jane, with gratitude to all…..
↑ Click play to see what clients say.
The goal is to help your B2B Technology SME and your team flourish.
On Assisting Organizations To Improve Understanding of Customers
“The team find Jane accessible, approachable and easy to work with. The final analysis made a lot of sense: it’s what I heard during the ‘voice of the customer’ interviews.”
“Jane is full of energy and creativity. She easily assembles data from a variety of sources into targeted information for the business.
She is very in tune with customer needs, always on the lookup for improvements. With Jane’s ability to easily see through layers of fog, her skills in focusing on real customer problems has become legendary throughout the company. I highly recommend Jane.”
“Jane Morgan will professionally organize collaborators to:
develop a marketing strategy and
detailed implementation plan that
aligns with the objectives of the business sponsor.
Jane’s experience leading successful innovation and conceptualization projects gives her a unique ability to add new insights and creative (and fun) methods to any marketing workshop.”
“Jane explains concepts in an easy to understand manner. [She] runs workshops in a way that all are involved, ….. understand[s] the context of the environment and the customers within it, quickly and thoroughly.”
Team Member
IT Service Organization
“My experience in working with Jane has been via cross-functional teams. She is a person that demonstrates focus, high energy and great marketing skills. Jane’s contributions and input have proven to be valuable to our organization and to me personally.”
“I have worked with Jane for years and she has not only been a pleasure to work with but has helped to make me, and others around me, very successful.
To summarize: Smart – Gets things done – A very motivated high achiever who puts the Customer, then the Company, then the Group, before herself, in that order…”
On Longer Term Engagements With High Tech B2B Companies
Many client engagements are projects over 3 or 6 months. Others are longer term partnerships coaching or mentoring key organizational individuals, whether that’s you as CEO, or another key high-potential leader. The longest client engagement to date is 7 years. Typically, engagements involves improving organizational understanding of customers and your market niche, then incorporating that into strategic choices, and the subsequent action plans. Two recent examples required revisiting pricing. Another involved an unviable business model: Not good but very good to know now. Most involve getting closer to customers and choosing more viable (easier?) target markets, such as a specific country.
“Many clients are at different levels of sophistication. Jane does a great job at assessing and then providing the right level of services.”
B2C FinTech Client
“Jane is very easy to work with, has great judgement, discretion, and gets results.”
Accenture Digital Media Awards 2016 – Finalist “Best Conversion Strategy
Working with a startup, Facebook advertising and an email marketing list are brought together with digital marketing analytics. The results; smart decision through the customer journey, and a comparison of cost-effectiveness of paid social versus other digital marketing channels. This project was selected as a finalist in the Accenture Digital Media Awards 2016.
Memorable Approaches to Launching Products
“Aside from knowing both her products and her customers inside/out, Jane has a rare ability to think visually and to suggest innovative graphic solutions that added to the customer’s understanding of the products or solutions.
She also visualized, and then executed, an interactive presentation to introduce a new product to the company, using full-scale models of servers in racks to demonstrate how the new product worked …. most presentations are just PowerPoints, it was so unusual, immediate, and understandable that it remains the most memorable product presentation I have ever seen,
and a very good example of her exceptional communication ability.”
