To scope better understanding your market potential and to successfully reach customers, firstly we look at a framework of market and customers questions that business leaders, product management and marketing communication professionals need to answer. Secondly we look at sources of data that don’t require a budget to enable you to start answering these strategic marketing […]
Posts in the Competitive Analysis category:
Understand The Alternatives To Your Offering, Your Competitors’ Strengths and Weaknesses. Market Content Is Key To How Customers Experience Your Offer And Where To Go Next With Product Development And Marketing Communications.