Customer journey mapping uncovers the myriad of ways customers touch; your people, your processes, your marketing content and your solutions. And, as with anything new, getting started is easier when you have a sense of what the outcome is like. Maybe you’re looking for examples to introduce the idea of customer journey mapping to your team (or even your […]
Posts in the Market Research category:
Understanding The Market Is Critical To Marketing Strategy.
Choosing the right market research method depends on the topic to be explored and what you want to learn.
Maybe it’s a specific market analysis question about social media market size and involves web analytics, number crunching and creative angles. Or perhaps it a more qualitative understanding of customer experiences and needs.
In this busy “Sea of Noise” (to borrow a phrase from Jon Morrow), it’s important to do competitive analysis at reasonable intervals and to understand the wider market trends.
How To Run A Customer Journey Mapping Workshop
Doing customer journey mapping can be intimidating but it need not be. With a step by step guide, a downloadable process flow template, and a guided case study, here you will come away with a concrete sense of how to put together a customer journey map.
Key Elements Of Customer Journey Maps
Designed to explain customer journey mapping, and inspire product leaders to consider journey mapping, the workshop at ProductCamp Dublin entitled ‘How To Do Customer Journey Mapping’ worked through the key element of journey maps. Customer persona, journey statements, journey phases and questions, touchpoints and channels were looked at in turn.
B2B Market Research Data Sources
Finding market research data to answer your business questions is easier than you think. Irrespective of what market research methods, tools or techniques you’re using, these accessible B2B data sources will help you better understand and, ultimately reach, your B2B prospects. You’ll be pleasantly surprised how many are readily available and quick to access. Some […]
Using Google Analytics For Content Marketing pdf
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How To Set Up Google Analytics
Web analytics is core to understanding how customers and prospects are using your website. Google Analytics is a comprehensive free offering that provides wonderful insights so you can better serve customers. Follow these steps to set up Google Analytics.