The 3 “A”s of Business Metrics

How to avoid metrics that don’t align to business objectives Unfortunately it is all too easy to slip into so called ‘vanity metrics’. Charts and lines that go upwards and to the right but don’t inform sensible business decision making. Test your existing metrics against the three “A”s of good metrics; actionable, accessible and auditable.

7 Ways to Understand the Market and Customer Without A Budget

To scope better understanding your market potential and to successfully reach customers, firstly we look at a framework of market and customers questions that business leaders, product management and marketing communication professionals need to answer.  Secondly we look at sources of data that don’t require a budget to enable you to start answering these strategic marketing […]