Digital Marketing Challenges, Magic Wands & Free Social Media Audit

As I reach a Twitter milestone of 2000 tweets, I want to practice what I preach about listening.  And I want to say thank you.  It is humbling to see the people who’ve chosen to include me in their social digital experience.  I remind myself again today that behind every avatar is a person.  It’s the […]

The 3 “A”s of Business Metrics

How to avoid metrics that don’t align to business objectives Unfortunately it is all too easy to slip into so called ‘vanity metrics’. Charts and lines that go upwards and to the right but don’t inform sensible business decision making. Test your existing metrics against the three “A”s of good metrics; actionable, accessible and auditable.