How To Set Up Google Analytics

Web analytics is core to understanding how customers and prospects are using your website.  Google Analytics is a comprehensive free offering that provides wonderful insights so you can better serve customers.

Follow these steps to set up Google Analytics.

Set Up Steps To Start Understanding How Customers Use Your Website

1. How To Create A New Google Analytics Account

  • Visit, click the Sign in to Analytics button (top right), and follow the on-screen instructions.

2.  How To Locate Your Google Analytics Tracking ID so you can add it to your website

3. How To Add Google Analytics To Your Website

3. How To Set Up Goals In Google Analytics

  • Make sure to to add a goal value in order to use ‘page value’.
    • Tip: use € / $ /£ 1 if you can’t yet estimate the value.

4. How To Set Up Site Search in Google Analytics

(Google call this ‘configuring SEO data in Analytics)

5. How To Connect Google Analytics To Google Search Console

  • If you don’t already have a Google Search Console account (formerly Google Webmaster) you will need to sign up for and set up your search console account
  • Verify your Google Search Console account using either Google Tag Manager or Google Analytics

Additional Advisable Steps

A. Create an additional view (Google Analytics creates one by default).

  • Keep one ‘unfiltered’ view which you’ll use for testing and other purposes
  • The second ‘main’ or ‘master’ view will be used to present data from prospects and all other valuable website visitors.

N.B. Adding filters to a view means that data is NEVER available.  In other words filters created at the level of Google Analytic property views are destructive.  That’s why you always keep the ‘unfiltered’ view.  (This is different from ‘Advanced Filters’.)

B. Add various filters to this ‘main’ view

  • Exclude website traffic from internal users and consultants by creating IP Filters
    • Tip: typing “what’s my IP” into Chrome tells provides your IP address
    • Tip: don’t forget folks in remote office.
  • Add spam filters and exclusions (see below).

C. Add additional views for different teams or users who only want to see a subsection of the data.

Examples might include the support team who want a view filtered on support data, or in larger organizations each marketing team might find their own view useful. e.g. paid search view,

Further Resources To Set Up & Maintain A Clean Google Analytics Account

Google Analytics Sample Account Structure

Setting Up Google Analytics For eCommerce

What Is Referral Spam & How To Remove It

Avoiding & Removing Referral Spam In Google Analytics

About Jane Morgan

With 20+ years high-tech marketing & product development experience from Boston to Billund, Berlin to Bangalore, Jane has managed teams and tech products with millions of installs, and millions of revenue (annually). She's researched and developed market strategy for global markets, and established the blueprint for product management in many new teams. As an intrapreneur turned entrepreneur, she changed vowels in 2014 and founded JEM 9 Marketing Consultancy. Today she works with CEOs & business leaders to assist them in understanding and reaching customers. Speaker on market research, technology marketing and product management.