“Listen To What The Client Wants. Then Look At The Data. Then Tell Them What They Really Want.” Jeremy Hull @JeremyHull Marketing Inspiration Brought To You By JEM 9 Marketing Consultancy. #MarketingInspiration #SMX
Posts in the Market Research category:
Understanding The Market Is Critical To Marketing Strategy.
Choosing the right market research method depends on the topic to be explored and what you want to learn.
Maybe it’s a specific market analysis question about social media market size and involves web analytics, number crunching and creative angles. Or perhaps it a more qualitative understanding of customer experiences and needs.
In this busy “Sea of Noise” (to borrow a phrase from Jon Morrow), it’s important to do competitive analysis at reasonable intervals and to understand the wider market trends.
“Don’t test on the data you have. Test on the data you need.” Soren Ryherd Marketing Inspiration Brought To You By JEM 9 Marketing Consultancy
“Research includes collecting the company lingo no PROSPECT will use, and using paid search to prove or disprove.” Christine Churchill @ChrisChurchill Marketing Inspiration Brought To You By JEM 9 Marketing Consultancy #MarketingInspiration #SMX
Digital Marketing Skills: Are You Broad, Deep or Scattered?
Sometimes you come across an idea that just plain olde GRABS you. That’s what happened when I read Rand’s article on the T-Shaped Marketer. It’s a new way, proposed by Tim Brown of Ideo, of describing the trade-offs of depth versus breadth in marketing skills.
Digital Marketing Challenges, Magic Wands & Free Social Media Audit
As I reach a Twitter milestone of 2000 tweets, I want to practice what I preach about listening. And I want to say thank you. It is humbling to see the people who’ve chosen to include me in their social digital experience. I remind myself again today that behind every avatar is a person. It’s the […]
The Heart of Marketing
Understanding Your Customers Is the Heart of Marketing Consider What you already know Known weaknesses in your understanding of customers. Blind spots that leave you blinkered What competitors know