“Listen To What The Client Wants. Then Look At The Data. Then Tell Them What They Really Want.” Jeremy Hull @JeremyHull Marketing Inspiration Brought To You By JEM 9 Marketing Consultancy. #MarketingInspiration #SMX
“Don’t test on the data you have. Test on the data you need.” Soren Ryherd Marketing Inspiration Brought To You By JEM 9 Marketing Consultancy
“Research includes collecting the company lingo no PROSPECT will use, and using paid search to prove or disprove.” Christine Churchill @ChrisChurchill Marketing Inspiration Brought To You By JEM 9 Marketing Consultancy #MarketingInspiration #SMX
Sometimes you come across an idea that just plain olde GRABS you. That’s what happened when I read Rand’s article on the T-Shaped Marketer. It’s a new way, proposed by Tim Brown of Ideo, of describing the trade-offs of depth versus breadth in marketing skills.
As I reach a Twitter milestone of 2000 tweets, I want to practice what I preach about listening. And I want to say thank you. It is humbling to see the people who’ve chosen to include me in their social digital experience. I remind myself again today that behind every avatar is a person. It’s the […]
Understanding Your Customers Is the Heart of Marketing Consider What you already know Known weaknesses in your understanding of customers. Blind spots that leave you blinkered What competitors know