Digital Marketing Skills: Are You Broad, Deep or Scattered?

Sometimes you come across an idea that just plain olde GRABS you. That’s what happened when I read Rand’s article on the T-Shaped Marketer. It’s a new way, proposed by Tim Brown of Ideo, of describing the trade-offs of depth versus breadth in marketing skills.

Digital Marketing Challenges, Magic Wands & Free Social Media Audit

As I reach a Twitter milestone of 2000 tweets, I want to practice what I preach about listening.  And I want to say thank you.  It is humbling to see the people who’ve chosen to include me in their social digital experience.  I remind myself again today that behind every avatar is a person.  It’s the […]