Reaching Customers

One Minute Marketing Content Tip – The Magic Number is 7

Written by Jane Morgan on .

Take a minute to improve your marketing with this series of marketing tips that take one minute to explain or use.

Marketing Content – The Magic Number is 7

  1. Fast reminder: lists, tips, choices => no more than 7
  2. In a list position 1 gets more attention / memory space
  3. The final item also get more attention.
  4. But if in doubt, go for only 4: the research shows some leaning toward 4.
  5. The stuff in the middle largely gets lost anyway.   🙂
  6. More here on the topic of memory such as chunking.
  7. Which number 7 will help you remember 7? Are you visual?

For more, choose from a topic below.

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About Jane Morgan

With 20+ years high-tech marketing & product development experience from Boston to Billund, Berlin to Bangalore, Jane has managed teams and tech products with millions of installs, and millions of revenue (annually). She's researched and developed market strategy for global markets, and established the blueprint for product management in many new teams. As an intrapreneur turned entrepreneur, she changed vowels in 2014 and founded JEM 9 Marketing Consultancy. Today she works with CEOs & business leaders to assist them in understanding and reaching customers. Speaker on market research, technology marketing and product management.