“Marketing without metrics is like sailing without navigation. Perhaps the sky is beautiful but you have no idea where to go from here.” Read More About Marketing Analytics Get More Marketing Inspiration
Posts with the Understanding B2B Customers tag
There Is No Better Way To Improve Your Strategic and Tactial Business Planning, Product Development and Marketing Communications Than By Understanding Customers. Here Are The JEM 9 Resources To Help You.
The Business of Marketing Communications
Dear Marketers, Marketing inspiration from Marcus Sheridan, aka the @thesaleslion: “We are in the business of listening, communicating, teaching and helping”
Marketing Love Is
Marketing Love is: the intersection of creative ideas and data analytics. I believe in data analytics to inform marketers if what they are doing is working. Similarly good marketing also requires creative ideas. A perfect match of right brain / left brain. Inspired by a discussion on business culture and values yesterday, and my wedding anniversary […]
The 3 “A”s of Business Metrics
How to avoid metrics that don’t align to business objectives Unfortunately it is all too easy to slip into so called ‘vanity metrics’. Charts and lines that go upwards and to the right but don’t inform sensible business decision making. Test your existing metrics against the three “A”s of good metrics; actionable, accessible and auditable.
7 Ways to Understand the Market and Customer Without A Budget
To understand market potential and successfully reach customers, first of all a framework of market and customers questions that business leaders, product management and market researchers need to answer. Secondly we look at sources of data that don’t require a budget to enable you to start answering these strategic marketing questions.