Understanding Your Customers Is the Heart of Marketing Consider What you already know Known weaknesses in your understanding of customers. Blind spots that leave you blinkered What competitors know
Posts with the Understanding B2B Customers tag
There Is No Better Way To Improve Your Strategic and Tactial Business Planning, Product Development, Solution Delivery, Marketing Communications and Revenue Than By Understanding Customers. Here Are The JEM 9 Resources To Help You.
The Business of Marketing Communications
Dear Marketers, Marketing inspiration from Marcus Sheridan, aka the @thesaleslion: “We are in the business of listening, communicating, teaching and helping”
Marketing Love Is
Marketing Love is: the intersection of creative ideas and data analytics. I believe in data analytics to inform marketers if what they are doing is working. Similarly good marketing also requires creative ideas. A perfect match of right brain / left brain. Inspired by a discussion on business culture and values yesterday, and my wedding anniversary today. […]
7 Ways to Understand the Market and Customer Without A Budget
To scope better understanding your market potential and to successfully reach customers, firstly we look at a framework of market and customers questions that business leaders, product management and marketing communication professionals need to answer. Secondly we look at sources of data that don’t require a budget to enable you to start answering these strategic marketing […]
Overview of ProductCamp Dublin
A great endeavour to help product managers and others interested in product management build their skills and network in Dublin. More information on the ProductCamp Dublin Website