There’s more on first followers and lone nuts here.
Posts with the Reaching B2B Customers tag
First Followers And Building Your Tribe
Anyone who has ever asked a question of their audience knows the nerves associated with awaiting for someone to participate in your audience interaction. I loved this video from the 2009 Sasquatch Music Festival when I first came across it. So when Kelsey Libert put together this funny and informative article on viral spread, I […]
4 Core Phases of Marketing Planning => Lead Follow up
There is a lot behind each of the four terms in putting together a marketing communications plan to reach prospects. Core = strategy, understanding your customer persona and customer journey, planning the 3 Cs of B2B marketing communications: channels/ media, content and campaigns. Build Up = planning and organizing your resources and generally getting ready […]
Marketing Budget by Channel
New research on eCommerce organizations shows social media marketing as the marketing channel second only to email marketing. SEO rounds out the top three most popular channels being used. About 50% of the organizations surveyed are investing in mobile marketing; still on the low side given the penetration of SmartPhones and use of the mobile web. […]
Overview of ProductCamp Dublin
A great endeavour to help product managers and others interested in product management build their skills and network in Dublin. More information on the ProductCamp Dublin Website