How to avoid metrics that don’t align to business objectives Unfortunately it is all too easy to slip into so called ‘vanity metrics’. Charts and lines that go upwards and to the right but don’t inform sensible business decision making. Test your existing metrics against the three “A”s of good metrics; actionable, accessible and auditable.
Posts with the Reaching B2B Customers tag
Writing With The Sword Of Truth
This week’s #MarketingInspiration is from Anne Lamott from her funny and useful book on writing: ‘Bird by Bird: Some Instructions on Writing and Life’. How will use your words today? Read More On => Developing Marketing Content
Structure Social Media Marketing With These 3 Check Lists
Follow these three lists to structure, brand and execute your social media marketing. These three checklist each have nine straight-forward items to get you on track. 9 Point Social Media Marketing Strategy Check List 1. Use Social Media to Support Organizational Goals 2. Focus On Your Customers’ Information Need 3. Consider The Entire Customer Journey From Early Awareness […]
Getting Started On A New Social Network
It’s a long time since I was new to a social network. Having been asked to evaluate the business opportunity of social media in about 2009, I’ve been “socializing” digitally ever since. During the course of that research, it just so happens that I also had one of those really embarrassing moments in life…… But […]
Good Community Citizen
[Tweet “#MarketingInspiration “If you want to be accepted into a community, you ..” from @AustinKleon”]
Address Prospects Questions
[Tweet “”Address the questions of your clients and prospects. Or Not. Someone will.” Marcus Sheridan.””]