“Marketing without metrics is like sailing without navigation. Perhaps the sky is beautiful but you have no idea where to go from here.” Read More About Marketing Analytics Get More Marketing Inspiration
Posts with the Reaching B2B Customers tag
The Business of Marketing Communications
Dear Marketers, Marketing inspiration from Marcus Sheridan, aka the @thesaleslion: “We are in the business of listening, communicating, teaching and helping”
Marketing Love Is
Marketing Love is: the intersection of creative ideas and data analytics. I believe in data analytics to inform marketers if what they are doing is working. Similarly good marketing also requires creative ideas. A perfect match of right brain / left brain. Inspired by a discussion on business culture and values yesterday, and my wedding anniversary today. […]
The 3 “A”s of Business Metrics
How to avoid metrics that don’t align to business objectives Unfortunately it is all too easy to slip into so called ‘vanity metrics’. Charts and lines that go upwards and to the right but don’t inform sensible business decision making. Test your existing metrics against the three “A”s of good metrics; actionable, accessible and auditable. […]
Writing With The Sword Of Truth
This week’s #MarketingInspiration is from Anne Lamott from her funny and useful book on writing: ‘Bird by Bird: Some Instructions on Writing and Life’. How will use your words today? Read More On => Developing Marketing Content
Structure Social Media Marketing With These 3 Check Lists
Follow these three lists to structure, brand and execute your social media marketing. These three checklist each have nine straight-forward items to get you on track. 9 Point Social Media Marketing Strategy Check List 1. Use Social Media to Support Organizational Goals 2. Focus On Your Customers’ Information Need 3. Consider The Entire Customer Journey From Early Awareness […]