Marketing Love Is

Marketing Love is: the intersection of creative ideas and data analytics. I believe in data analytics to inform marketers if what they are doing is working.  Similarly good marketing also requires creative ideas.  A perfect match of right brain / left brain. Inspired by a discussion on business culture and values yesterday, and my wedding anniversary today. […]

The 3 “A”s of Business Metrics

How to avoid metrics that don’t align to business objectives Unfortunately it is all too easy to slip into so called ‘vanity metrics’. Charts and lines that go upwards and to the right but don’t inform sensible business decision making. Test your existing metrics against the three “A”s of good metrics; actionable, accessible and auditable. […]

Structure Social Media Marketing With These 3 Check Lists

Follow these three lists to structure, brand and execute your social media marketing.  These three checklist each have nine straight-forward items to get you on track. 9 Point Social Media Marketing Strategy Check List  1. Use Social Media to Support Organizational Goals  2. Focus On Your Customers’ Information Need  3. Consider The Entire Customer Journey From Early Awareness […]