Tactics To Simplify Complex Manual Campaign Tracking at Search Marketing Expo – SMX West On March 3-5 the Search Marketing Expo West offers advanced search marketing veterans and beginners just learning the ropes, 60 tactical sessions over three days in San Jose, California. The focus is practical tips and techniques to immediately improve your marketing. On Thursday, I’ll be […]
Sometimes you come across an idea that just plain olde GRABS you. That’s what happened when I read Rand’s article on the T-Shaped Marketer. It’s a new way, proposed by Tim Brown of Ideo, of describing the trade-offs of depth versus breadth in marketing skills.
Understanding Your Customers Is the Heart of Marketing Consider What you already know Known weaknesses in your understanding of customers. Blind spots that leave you blinkered What competitors know
“Marketing without metrics is like sailing without navigation. Perhaps the sky is beautiful but you have no idea where to go from here.” Read More About Marketing Analytics Get More Marketing Inspiration
Dear Marketers, Marketing inspiration from Marcus Sheridan, aka the @thesaleslion: “We are in the business of listening, communicating, teaching and helping”
Marketing Love is: the intersection of creative ideas and data analytics. I believe in data analytics to inform marketers if what they are doing is working. Similarly good marketing also requires creative ideas. A perfect match of right brain / left brain. Inspired by a discussion on business culture and values yesterday, and my wedding anniversary […]