The goal of the Accenture Digital Media Awards is to showcase new digital developments, and to celebrate those companies, organisations and communities who are contributing to the sector’s rapid evolution. Accenture Digital Media Awards The awards are recognised as the industry benchmark of excellence, attracting the attention of key players in the digital media industry each […]
Posts with the Reaching B2B Customers tag
Marketing Communication Channel Effectiveness: What Gets The Job Done?
Succinct, easily digestible and seriously meaty, this is my favourite favorite chart on marketing communication channels. Why? Because this chart provides a great overview of what channel you should be using, and what you’re letting yourself in. Because nobody’s marketing communication resources are a bottomless pit.
Marketing Communications Attribution Models
Attribution models attempt to share out, or define who should get the credit for contributing to leads or sales. It’s infinitely sensible to figure out what’s marketing communications is working.
Multi-Channel Attribution
“30 – 60% Of Leads Have Multi-Channel Attribution.” Adrian Vender Marketing Inspiration Brought To You By JEM 9 Marketing Consultancy #MarketingInspiration #SMX
Using Google Analytics Custom Campaigns: A Resource List
Everything you need to start using Google Analytics’ custom campaigns.
Social Media Earning Takes TIme
Social media marketing need to cover earned and paid. Like everything worthwhile in life: Earning Takes Time Marketing Inspiration Brought To You By JEM 9 Marketing Consultancy #MarketingInspiration