Succinct, easily digestible and seriously meaty, this is my favourite favorite chart on marketing communication channels. Why? Because this chart provides a great overview of what channel you should be using, and what you’re letting yourself in. Because nobody’s marketing communication resources are a bottomless pit.
Posts with the Reaching B2B Customers tag
Marketing Communications Attribution Models
Attribution models attempt to share out, or define who should get the credit for contributing to leads or sales. It’s infinitely sensible to figure out what’s marketing communications is working.
Multi-Channel Attribution
“30 – 60% Of Leads Have Multi-Channel Attribution.” Adrian Vender Marketing Inspiration Brought To You By JEM 9 Marketing Consultancy #MarketingInspiration #SMX
Using Google Analytics Custom Campaigns: A Resource List
Everything you need to start using Google Analytics’ custom campaigns.
Social Media Earning Takes TIme
Social media marketing need to cover earned and paid. Like everything worthwhile in life: Earning Takes Time Marketing Inspiration Brought To You By JEM 9 Marketing Consultancy #MarketingInspiration
Webpage Content For SEO
A set of visual resources to get you grounded quickly in the core concepts of search engine optimization (SEO), with a particular focus on what your web page needs.