B2B product messaging, the verbiage and organization used to describe your offer, helps prospective customers understand your solution. Populate this B2B Product / Solution Messaging Framework for use on your website, presentations and other communication places. Become acquainted with, and avoid, common B2B messaging problems. Understanding customers and your value proposition is a critical pre-requisite […]
Posts with the Product Management tag
Responsible for everything, master of none. Product management is responsible for strategy, roadmap, and feature definition of a product or several product lines. From the fuzzy front end of market research through to iterative usability of individual features through managing ‘end of life’, product management teams represent the customer view point and help to ensure a market-driven focus in business strategy and product development.
Product management involves working in cross-functional product development teams as well as with sales, marketing, customer support, finance and manufacturing to bring financially viable products to market, and at the C-suite as the portfolio owner of product, pricing and place (or ‘go to market’) decisions. (The 4th ‘p’, of promotion is typically owned by marketing communications.)
Jane learnt product management in trenches of a market-leading NASDAQ technology company, American Power Conversion. Much of her approach stems from ‘Concept Engineering’ from the Center for Quality Management, in Boston, MA which developed from a grounded theory approach to understand and delivering on customer needs at MIT.
Design Thinking
Design Thinking is not about design nor about the user interface, it’s about thinking about people, the users of your product or services.
Your Product Management Salary Compared
As a competent product management professional who delivers results, you want to earn what you deserve. Here’s guidance on how to compare your product management salary to others, and 20 data sources (in March 2021) on Irish and international product management salary and compensation packages.
Key Elements Of Customer Journey Maps
Designed to explain customer journey mapping, and inspire product leaders to consider journey mapping, the workshop at ProductCamp Dublin entitled ‘How To Do Customer Journey Mapping’ worked through the key element of journey maps. Customer persona, journey statements, journey phases and questions, touchpoints and channels were looked at in turn.
How To Do Face To Face Usability Testing
Some website and product development teams think usability testing a waste of time. But never after they’ve done it. Other research methods are about ‘how many’ (market size) or ‘future desirable features’ but usability tests if your offer meets users’ needs. Doing usability ‘face to face’ gives an unparalleled opportunity to understand ‘why’ customers are doing […]