“Without metrics there can be no glory!” How do marketing metrics inspire you? Which of your teams, campaigns or media deserve the glory? Where is further investment warranted? At whose expense is that additional investment? If you’re not tracking business efforts how will you know to whom the glory should go? Wondering where to start with […]
Sometimes you come across an idea that just plain olde GRABS you. That’s what happened when I read Rand’s article on the T-Shaped Marketer. It’s a new way, proposed by Tim Brown of Ideo, of describing the trade-offs of depth versus breadth in marketing skills.
“Get Rid Of Your Testimonials Page. You Want Testimonials All Over Your Website.” Andy Crestodina @Crestodina Website design advice from Andy Crestodina. Marketing Inspiration Brought To You By JEM 9 Marketing Inspiration. #MarketingInspiration
Understanding Your Customers Is the Heart of Marketing Consider What you already know Known weaknesses in your understanding of customers. Blind spots that leave you blinkered What competitors know
Dear Marketers, Marketing inspiration from Marcus Sheridan, aka the @thesaleslion: “We are in the business of listening, communicating, teaching and helping”
When is good enough good enough? When is the editing complete? The layout finished. The image sharpness just right. The text unambiguous. The detail sufficient. The waffle cut. It can be really hard almost impossible to decide a project is good enough or even when it’s really really good. As Andrea Scher of Superhero Life […]