Don’t you hate dodgy line graphs? Line graphs draw the reader’s eye along, joining the dots. That’s good for trends; going up, …. and going down. Brilliant for indicating change over time. Sadly it’s all too common to see dots joined inappropriately. And here’s an example…..
Posts with the Marketing Analytics tag
Marketing Communications Attribution Models
Attribution models attempt to share out, or define who should get the credit for contributing to leads or sales. It’s infinitely sensible to figure out what’s marketing communications is working.
Multi-Channel Attribution
“30 – 60% Of Leads Have Multi-Channel Attribution.” Adrian Vender Marketing Inspiration Brought To You By JEM 9 Marketing Consultancy #MarketingInspiration #SMX
Using Google Analytics Custom Campaigns: A Resource List
Everything you need to start using Google Analytics’ custom campaigns.
eCommerce Research Chart: Industry benchmark conversion rates for 25 retail categories
An aid to setting targets and bench-marking your eCommerce. Top Product Types For eCommerce 1. Electronics 2. Publishing & Entertainment 3. Business Services Bottom Three Conversion Rates For eCommerce It’s worth noting that even the lowest performing product types are above 5% A. Industrial Equipment B. Food & Beverages c. Toys & Children’s Products Q. What […]
Glorious Marketing Metrics
“Without metrics there can be no glory!” How do your b-2-b marketing metrics inspire you? Which of your products, teams, campaigns or media deserve the glory? Where is further investment warranted? At whose expense is that additional investment? If you’re not tracking business efforts how will you know to whom the glory should go? Wondering where […]