To understand market potential and successfully reach customers, first of all a framework of market and customers questions that business leaders, product management and market researchers need to answer. Secondly we look at sources of data that don’t require a budget to enable you to start answering these strategic marketing questions.
Posts with the Market Research tag
“In the word question, there is a beautiful word – quest.
I love that word.
We are all partners in a quest.
You are my question, and I am yours . . .
and then there is dialogue.
The moment we have answers, there is no dialogue.
Questions unite people, answers divide them.” Elie Wiesel
Great market research starts with a quest for the right questions and explores; market change, market size, market segmentation, customer needs, market share, competitive company assessment, and competitive product comparison.
Here are the JEM 9 Marketing Consultancy Resources to help you with better getting to the right question, then the right research technique to get you to actionable answers.