Posts with the Market Research tag

“In the word question, there is a beautiful word – quest.
I love that word.
We are all partners in a quest.
You are my question, and I am yours . . .
and then there is dialogue.
The moment we have answers, there is no dialogue.
Questions unite people, answers divide them.” Elie Wiesel

Great market research starts with a quest for the right questions and explores; market change, market size, market segmentation, customer needs, market share, competitive company assessment, and competitive product comparison.

Here are the JEM 9 Marketing Consultancy Resources to help you with better getting to the right question, then the right research technique to get you to actionable answers.

 

Competitive Analysis, Market Research, Understanding Customers

7 Ways to Understand the Market and Customer Without A Budget

Written by Jane Morgan on .

To understand market potential and successfully reach customers, first of all a framework of market and customers questions that business leaders, product management and market researchers need to answer.  Secondly we look at sources of data that don’t require a budget to enable you to start answering these strategic marketing questions.