How To Conduct Qualitative Face To Face Usability - On Moz by Jane Morgan of JEM 9 Marketing Consultancy

How To Do Face To Face Usability Testing

Some website and product development teams think usability testing a waste of time.  But never after they’ve done it. Other research methods are about ‘how many’ (market size) or ‘future desirable features’ but usability tests if your offer meets users’ needs.  Doing usability ‘face to face’ gives an unparalleled opportunity to understand ‘why’ customers are doing […]

eCommerce Research Chart: Industry benchmark conversion rates for 25 retail categories

An aid to setting targets and bench-marking your eCommerce. Top Product Types For eCommerce 1. Electronics 2. Publishing & Entertainment 3. Business Services Bottom Three Conversion Rates For eCommerce It’s worth noting that even the lowest performing product types are above 5% A. Industrial Equipment B. Food & Beverages c. Toys & Children’s Products Q. What […]