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Customer journey mapping uncovers the myriad of ways customers touch; your people, your processes, your marketing content and your solutions. And, as with anything new, getting started is easier when you have a sense of what the outcome is like. Maybe you’re looking for examples to introduce the idea of customer journey mapping to your team (or even your […]
Posts with the Market Research tag
“In the word question, there is a beautiful word – quest.
I love that word.
We are all partners in a quest.
You are my question, and I am yours . . .
and then there is dialogue.
The moment we have answers, there is no dialogue.
Questions unite people, answers divide them.” Elie Wiesel
Great market research starts with a quest for the right questions and explores; market change, market size, market segmentation, customer needs, market share, competitive company assessment, and competitive product comparison.
Here are the JEM 9 Marketing Consultancy Resources to help you with better getting to the right question, then the right research technique to get you to actionable answers.
How To Run A Customer Journey Mapping Workshop
Doing customer journey mapping can be intimidating but it need not be. With a step by step guide, a downloadable process flow template, and a guided case study, here you will come away with a concrete sense of how to put together a customer journey map.
Key Elements Of Customer Journey Maps
Designed to explain customer journey mapping, and inspire product leaders to consider journey mapping, the workshop at ProductCamp Dublin entitled ‘How To Do Customer Journey Mapping’ worked through the key element of journey maps. Customer persona, journey statements, journey phases and questions, touchpoints and channels were looked at in turn.
B2B Market Research Data Sources
Finding market research data to answer your business questions is easier than you think. Irrespective of what market research methods, tools or techniques you’re using, these accessible B2B data sources will help you better understand and, ultimately reach, your B2B prospects. You’ll be pleasantly surprised how many are readily available and quick to access. Some […]
How To Set Up Google Analytics
Web analytics is core to understanding how customers and prospects are using your website. Google Analytics is a comprehensive free offering that provides wonderful insights so you can better serve customers. Follow these steps to set up Google Analytics.
Presenting Data Truthfully Using Charts
Don’t you hate dodgy line graphs? Line graphs draw the reader’s eye along, joining the dots. That’s good for trends; going up, …. and going down. Brilliant for indicating change over time. Sadly it’s all too common to see dots joined inappropriately. And here’s an example…..