![Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity [With CDROM]](https://i.gr-assets.com/images/S/compressed.photo.goodreads.com/books/1400843475l/6867604._SX98_.jpg)
Whether you are working on the fuzzy-front end of product or service development, developing customer personas to better target your marketing communications or diving into customer experience, doing voice of the customer market research typically means sitting down with customers, listening and capturing their ideas. So how do you get set up for success when collecting […]
Posts with the Market Research tag
“In the word question, there is a beautiful word – quest.
I love that word.
We are all partners in a quest.
You are my question, and I am yours . . .
and then there is dialogue.
The moment we have answers, there is no dialogue.
Questions unite people, answers divide them.” Elie Wiesel
Great market research starts with a quest for the right questions and explores; market change, market size, market segmentation, customer needs, market share, competitive company assessment, and competitive product comparison.
Here are the JEM 9 Marketing Consultancy Resources to help you with better getting to the right question, then the right research technique to get you to actionable answers.
Learning Innovation From Successful Startups
Because innovation is not just for startups. Are you are looking to move the balance of revenue away from existing towards new innovative solutions? Or perhaps operationally you’re in great shape but are looking to the future. But building something new is fundamentally different from operational excellence. So with so much focus on technology, startups and […]
The Complete B2B Customer Persona Template
How to frame customer personas for business-to-business organizations including; where to start, scoping questions and sample b2b customer persona templates to download.
Customer Selection In Market Research
The following checklists consider; which customers to include when conducting market research, and how to decide which customers to involve in your learning. Voice of the customer, face to face usability testing, customer persona development and customer journey mapping development are some of the examples where these customer selection lists are useful.
Customer Journey Mapping Workshop at 3XE Digital
At 3XE Digital the goal is to educate and promote forward thinking and thought leadership. With customer love, dear to her heart, Jane choose a Valentine’s Day theme to the 3XE Customer Journey Mapping Workshop. All too often we fall in love with our solution (or preferred marketing media), losing customers on the winding road […]
SmartPhone Usage Ireland: Mobile Market Opportunity & Segmentation
A Practical Guide To Understanding The Mobile Market Opportunity in Ireland Seventy percent of online revenue in Ireland goes to a business abroad. 23% of Irish marketers say they are without a mobile marketing strategy (Marketing Institute of Ireland). Now while I don’t subscribe to the concept of a ‘mobile marketing strategy’, marketers are not yet serving the needs of […]