Designed to explain customer journey mapping, and inspire product leaders to consider journey mapping, the workshop at ProductCamp Dublin entitled ‘How To Do Customer Journey Mapping’ worked through the key element of journey maps. Customer persona, journey statements, journey phases and questions, touchpoints and channels were looked at in turn.
Posts with the Customer Journey Mapping tag
Customer Journey Mapping is one of the best tools for mapping the path prospects take from early information gathering through to a sale and beyond. The focus is on building a visual ‘story’ from a customer-centric view point.
As interest continues to grow in this tangible approach to creating new offers and assisting your prospects, here are the JEM 9 Marketing Consultancy Resources to help you.
“in between the lines, is the only place to find, what was missing but you didn’t know was there”
Two Door Cinema Club
Best Conversion Strategy Finalist | Accenture Digital Media Awards
The goal of the Accenture Digital Media Awards is to showcase new digital developments, and to celebrate those companies, organisations and communities who are contributing to the sector’s rapid evolution. Accenture Digital Media Awards The awards are recognised as the industry benchmark of excellence, attracting the attention of key players in the digital media industry each […]
Address Prospects Questions
[Tweet “”Address the questions of your clients and prospects. Or Not. Someone will.” Marcus Sheridan.””]