Designed to explain customer journey mapping, and inspire product leaders to consider journey mapping, the workshop at ProductCamp Dublin entitled ‘How To Do Customer Journey Mapping’ worked through the key element of journey maps. Customer persona, journey statements, journey phases and questions, touchpoints and channels were looked at in turn.
The goal of the Accenture Digital Media Awards is to showcase new digital developments, and to celebrate those companies, organisations and communities who are contributing to the sector’s rapid evolution. Accenture Digital Media Awards The awards are recognised as the industry benchmark of excellence, attracting the attention of key players in the digital media industry each […]
[Tweet “”Address the questions of your clients and prospects. Or Not. Someone will.” Marcus Sheridan.””]
There is a lot behind each of the four terms in putting together a marketing communications plan to reach prospects.. Core = strategy, understanding your customer persona and customer journey, planning the 3 Cs of marketing communications: channels/ media are appropriate, content and campaigns. Build Up = planning and organizing resources to commence your […]