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Posts with the B2B Content Marketing tag

Answering Customer Questions: that is the essence of content marketing.

Different stages in the customer journey, are characterised by different information needs.  Marketing content, in all it’s varied forms, needs to address these information needs.
Here are the JEM 9 Resources To Assist You With Content Marketing.
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Photography white wall with text overlay in JEM 9 branded colours and font. The text reads "branding 101".
Reaching Customers

Branding 101

Written by Jane Morgan on April 11th, 2014April 30th, 2021.

What is branding? Collectively the aspects below make up the personality of your brand. It takes time and research to figure how ‘who you want to be when you grow up’.  Then it takes consistency and planning to align your organization around your brand identity.  It’s about making you, look like you, making you recognizable. 

Continue Reading Branding 101

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Jane Morgan of JEM 9 Marketing Consultancy, Member of Independent Expert Researchers

JEM 9 Marketing Consultancy SMX West Speaker 2014

JEM 9 Marketing Consultancy Accenture Digital Media Awards

Articles

B2B Content Marketing Campaign Planning Customer Journey Mapping Customer Personas DataViz Market Research Marketing Analytics Marketing Inspiration Marketing Strategy Marketing Truths Reaching B2B Customers Understanding B2B Customers Voice of Customer

Jane On Goodreads

Marketing Bookshelf

Thinking, Fast and Slow
Winning At New Products: Accelerating The Process From Idea To Launch
The Checklist Manifesto: How to Get Things Right
Don't Make Me Think: A Common Sense Approach to Web Usability
Flow: The Psychology of Optimal Experience
The Art of SEO: Mastering Search Engine Optimization
The Design of Everyday Things
Emotional Intelligence: Why It Can Matter More Than IQ
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
The Sense of Style: The Thinking Person's Guide to Writing in the 21st Century
Advanced Google AdWords
Color, 2nd edition: A Workshop for Artists and Designers
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