Marketing Communication Channel Effectiveness: What Gets The Job Done?

Succinct, easily digestible and seriously meaty, this is my favourite favorite chart on marketing communication channels.  Why? Because this chart provides a great overview of what channel you should be using, and what you’re letting yourself in.  Because nobody’s marketing communication resources are a bottomless pit.

Digital Marketing Skills: Are You Broad, Deep or Scattered?

Sometimes you come across an idea that just plain olde GRABS you. That’s what happened when I read Rand’s article on the T-Shaped Marketer. It’s a new way, proposed by Tim Brown of Ideo, of describing the trade-offs of depth versus breadth in marketing skills.