Succinct, easily digestible and seriously meaty, this is my favourite favorite chart on marketing communication channels. Why? Because this chart provides a great overview of what channel you should be using, and what you’re letting yourself in. Because nobody’s marketing communication resources are a bottomless pit.
Posts with the B2B Content Marketing tag
Answering Customer Questions: that is the essence of content marketing.
Different stages in the customer journey, are characterised by different information needs. Marketing content, in all it’s varied forms, needs to address these information needs.
Here are the JEM 9 Resources To Assist You With Content Marketing.
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Company Lingo
“Research includes collecting the company lingo no PROSPECT will use, and using paid search to prove or disprove.” Christine Churchill @ChrisChurchill Marketing Inspiration Brought To You By JEM 9 Marketing Consultancy #MarketingInspiration #SMX
Glad Readers
“Make Your Readers Glad To Have Found You” Andy Crestodina @crestodina Marketing Inspiration Brought To You By JEM 9 Marketing Consultancy #MarketingInspiration
Webpage Content For SEO
A set of visual resources to get you grounded quickly in the core concepts of search engine optimization (SEO), with a particular focus on what your web page needs.
SMX West 2015 – The Tips, Tactics and Tools From Expert Search Marketers
[View the story “Search Marketing Expo West 2015” on Storify]
Digital Marketing Skills: Are You Broad, Deep or Scattered?
Sometimes you come across an idea that just plain olde GRABS you. That’s what happened when I read Rand’s article on the T-Shaped Marketer. It’s a new way, proposed by Tim Brown of Ideo, of describing the trade-offs of depth versus breadth in marketing skills.