Digital Marketing Skills: Are You Broad, Deep or Scattered?

Sometimes you come across an idea that just plain olde GRABS you. That’s what happened when I read Rand’s article on the T-Shaped Marketer. It’s a new way, proposed by Tim Brown of Ideo, of describing the trade-offs of depth versus breadth in marketing skills.

Structure Social Media Marketing With These 3 Check Lists

Follow these three lists to structure, brand and execute your social media marketing.  These three checklist each have nine straight-forward items to get you on track. 9 Point Social Media Marketing Strategy Check List  1. Use Social Media to Support Organizational Goals  2. Focus On Your Customers’ Information Need  3. Consider The Entire Customer Journey From Early Awareness […]

Getting Started On A New Social Network

It’s a long time since I was new to a social network.  Having been asked to evaluate the business opportunity of social media in about 2009, I’ve been “socializing” digitally ever since.  During the course of that research, it just so happens that I also had one of those really embarrassing moments in life……      But […]