Sometimes you come across an idea that just plain olde GRABS you. That’s what happened when I read Rand’s article on the T-Shaped Marketer. It’s a new way, proposed by Tim Brown of Ideo, of describing the trade-offs of depth versus breadth in marketing skills.
Follow these three lists to structure, brand and execute your social media marketing. These three checklist each have nine straight-forward items to get you on track. 9 Point Social Media Marketing Strategy Check List 1. Use Social Media to Support Organizational Goals 2. Focus On Your Customers’ Information Need 3. Consider The Entire Customer Journey From Early Awareness […]
It’s a long time since I was new to a social network. Having been asked to evaluate the business opportunity of social media in about 2009, I’ve been “socializing” digitally ever since. During the course of that research, it just so happens that I also had one of those really embarrassing moments in life…… But […]
[Tweet “”If in communication, image is king … the logo, is the jewel in the crown.” Paul Rand #MarketingInspiration”]
What is branding? Collectively the aspects below make up the personality of your brand. It takes time and research to figure how ‘who you want to be when you grow up’. Then it takes consistency and planning to align your organization around your brand identity. It’s about making you, look like you, making you recognizable.