A simple, yet thought-provoking framework to conceptualize your organizational ambition, your solution development and your messaging. Before commencing work on articulating more detailed B2B product messaging (the actual words), spend time considering where you are today and your future ambition. Your value proposition is grounded in three elements: customer/market needs, your solution, and alternative offers. […]
Posts with the B2B Value Proposition tag
Articulating Your B2B Value Proposition: A Messaging Framework
B2B product messaging, the verbiage and organization used to describe your offer, helps prospective customers understand your solution. Populate this B2B Product / Solution Messaging Framework for use on your website, presentations and other communication places. Become acquainted with, and avoid, common B2B messaging problems. Understanding customers and your value proposition is a critical pre-requisite […]