Paid Search

  • Introduced Pay Per Click (PPC) paid search with excellent CTR driving lead generation for new eCommerce SaaS offering.
  • Used customer personas to tailor Google Adwords to align with prospects interests.
  • Improved conversion rates by double and triple digital percentages.
  • Introduced use of landing pages and A/B testing
  • Incentives or information, such as high quality white papers, relevant to your prospects is key

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