Marketing Messaging & Content Marketing
- Developed content marketing plan based on keyword and competitive research with foundational content themes and a strategic content plan.
- Developed blog content calendar aligned to customer personas.
- Designed and delivered face-to-face and on-demand marketing strategy and product training materials for internal and external audiences.
- Conceived digital interactive sales tool which was a finalist in the iF Communications Design competition.
- Wrote numerous articles, press releases, white papers and product release presentations.
- Oversaw graphic design for web, print and marketing tool content.
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- Managed various web site restructuring projects for product messaging and marketing content
- Directed development of online software downloads platform.
- Co-developed brand new next-generation consumer software
- Introduced prioritized web release process to improve SEO and conversion rates
- Introduced A/B website testing to ensure good user experience and on-schedule releases
- Implemented goal-driven approach to web analytics providing transparency to lead generation efforts via Google Analytics
Jane has experience with development in both an agile (scrum) and waterfall environments