Digital Marketing Audit

So you’re considering what digital marketing can do for your business but you want a fact-based analytic approach.  A JEM 9 digital marketing audit, tailored to your needs, answers the following questions.

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Customer Persona / Target Segments

  • What are the demographics of your existing digital prospects?

Current Marketing Contribution

  • Which marketing channels are contributing most to business goals?JEM 9 Marketing Consultant Digital Marketing Audit Sample Channels
  • Which website content is driving conversions?
  • Where are you losing prospects?

    JEM 9 Marketing Consultancy Digital Marketing Audit Effective Marketing Channels by MarketingSherpa
    Effectiveness Versus Difficulty Of Different Marketing Channels

Marketing Content / Collateral

  • What kind of topics / themes are of interest to your prospect?
  • What website and social media content drives engagement?
  • Do you content to address customer questions through all stages of the buying cycle?

Benchmark / Competitive Assessment

  • How mature is the use of social media in benchmark organizations?
  • What kind of engagement are competitors achieving on social media?
  • What kind of content resonates with competing organizations?

Moving Forward

  • How can you reach prospects online?
  • What should you do to engage potential customers?
  • How much should you invest in the different marketing media/channel?
  • What kind of results can you target?

=>Get Started With A Digital Marketing Audit