Understanding Customers

The Heart of Marketing

Written by Jane Morgan on .

 Understanding Your Customers Is the Heart of Marketing

Consider

  • What you already know
  • Known weaknesses in your understanding of customers.
  • Blind spots that leave you blinkered
  • What competitors know

The Heart of Marketing: Understanding your prospective customers. Heart shaped image collage made up of lots of photos of people.

 

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About Jane Morgan

With 20 years high-tech marketing & product development experience from Boston to Billund, Berlin to Bangalore, Jane has managed teams and tech products with millions of installs, and millions of revenue (annually). She's researched and developed market strategy for global markets, and established the blueprint for product management in many new teams. As an intrapreneur turned entrepreneur, she changed vowels in 2014 and founded JEM 9 Marketing Consultancy. Today she works with CEOs & business leaders to assist them in understanding and reaching customers. Speaker on market research, technology marketing and product management.