Reaching Customers

Effective B2B Marketing Communications

Written by Jane Morgan on .

What Gets The Job Done? Marketing Communication Channels Compared by B2B marketers in Marketing Sherpa’s survey

This is not a new chart. It continues to be a most insightful chart, focused on B2B marketers and their choice of marketing channel.  Use these three key dimension to consider the appropriate marketing channel mix to reach your B2B customers. You need to go where your customers are.  This is the framework to inform those marketing channel choices.

  • Effectiveness – horizontal axis. Items towards the right work better.
  • Difficulty – vertical axis. Higher up items are harder.
  • Resource Investment – bubble size. Larger bubbles require more resources.
Marketing Channel Effectiveness by Marketing Sherpa compares - difficulty - resource intensity - effectiveness
https://content.marketingsherpa.com/data/public/reports/benchmark-reports/BMR-B2B_Marketing.pdf

Succinct, Easily Digestible and Seriously Meaty. This is The Single Image to inspire and chart your thinking on marketing communication effectiveness. ↑.

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About Jane Morgan

With 20+ years high-tech marketing & product development experience from Boston to Billund, Berlin to Bangalore, Jane has managed teams and tech products with millions of installs, and millions of revenue (annually). She's researched and developed market strategy for global markets, and established the blueprint for product management in many new teams. As an intrapreneur turned entrepreneur, she changed vowels in 2014 and founded JEM 9 Marketing Consultancy. Today she works with CEOs & business leaders to assist them in understanding and reaching customers. Speaker on market research, technology marketing and product management.