What Gets The Job Done? Marketing Communication Channels Compared by B2B marketers in Marketing Sherpa’s survey
This is not a new chart. It continues to be a most insightful chart, focused on B2B marketers and their choice of marketing channel. Use these three key dimension to consider the appropriate marketing channel mix to reach your B2B customers. You need to go where your customers are. This is the framework to inform those marketing channel choices.
- Effectiveness – horizontal axis. Items towards the right work better.
- Difficulty – vertical axis. Higher up items are harder.
- Resource Investment – bubble size. Larger bubbles require more resources.
Succinct, Easily Digestible and Seriously Meaty. This is The Single Image to chart the thinking on marketing communications effectiveness. ↑.