eCommerce Research Chart: Industry benchmark conversion rates for 25 retail categories

An aid to setting targets and bench-marking your eCommerce.

Top Product Types For eCommerce

1. Electronics

2. Publishing & Entertainment

3. Business Services

Bottom Three Conversion Rates For eCommerce

It’s worth noting that even the lowest performing product types are above 5%

A. Industrial Equipment

B. Food & Beverages

c. Toys & Children’s Products

Q. What is your average conversion rate for ecommerce sales (%)?
Q. Which product categories does your organization sell through ecommerce? (Select all that apply)

JEM 9 Marketing Consultancy eCommerce Conversion Rates By Product Type

Sherpa‘s Chart of the Week are free to use your blog, presentation or simply for reference.


About Jane Morgan

With 20 years high-tech marketing & product development experience from Boston to Billund, Berlin to Bangalore, Jane has managed teams and tech products with millions of installs, and millions of revenue (annually). She's researched and developed market strategy for global markets, and established the blueprint for product management in many new teams. As an intrapreneur turned entrepreneur, she changed vowels in 2014 and founded JEM 9 Marketing Consultancy. Today she works with CEOs & business leaders to assist them in understanding and reaching customers. Speaker on market research, technology marketing and product management.