Digital Data – Use & Adoption Of Analytic Tools

Love / Hate Chart + Data Inspiration!

Types of market research analytics or tools that you could be using to inform (and transform) your business, marketing communications and product development.


Love -> this chart outlines which digital data is being used now,  and what marketers are planning to use.


Hate -> the chart is poorly titled.

These are *not* optimization tactics. They are types of analytics or tools that you could be using to inform your business, marketing and product development.

What you “should” be doing/using will depend on:

a). where your customers are.
b). the stage of business/product maturity.
c). your business goals.
d). available resources.
Now you have some sense of what others are doing:
=> How well is your organization benefiting from the wealth of data available?
=> Are you keeping up?
This #dataviz from MarketingVox & MarketingCharts based on a market research report by Adobe.

About Jane Morgan

With 20+ years high-tech marketing & product development experience from Boston to Billund, Berlin to Bangalore, Jane has managed teams and tech products with millions of installs, and millions of revenue (annually). She's researched and developed market strategy for global markets, and established the blueprint for product management in many new teams. As an intrapreneur turned entrepreneur, she changed vowels in 2014 and founded JEM 9 Marketing Consultancy. Today she works with CEOs & business leaders to assist them in understanding and reaching customers. Speaker on market research, technology marketing and product management.