Minimalist Checklist For Good SEO Articles / Posts

Find out the absolute minimum you need to know in order to ensure your articles, blog posts or case studies are ready for Google, i.e. ‘search engine optimized’ (SEO) AND ready for your readers.

So you have an article written and it fits the minimum length of approximately 300 words. Perhaps it is already published. But does it fulfill this absolute minimum content for SEO?

(Hint – it’s just 3 short things to check.)↓

Searching for Minimalist Checklist for Good Article on Google

1).  Three Links

Enable readers to easily explore further information on the same topic. Linking helps to locate your article in the network of content.

Guidance for Link Selection:

  • Consider what questions the reader may have next.
  • Link to complementary content closely related to your article on your own website. (For an example of this in action, see the bullet point / orange link immediate above.)
  • Use link ‘anchor text’ (the words used in links) aligned to existing core terminology. e.g. reuse your tags.  (See the sample word cloud of tags on this page.)

2). Three Images

Search engines do better with text than images or video.  Use meta-data to describe images so your images are accessible to people who are visually impaired and for search engines.   Social media and other sharing mechanisms automatically attempt to pull in the featured or first image on each page.

Guidance For Image Selection:

  • Align with your branding tone / voice.
  • Choose an image closely related to the article. Weave the image into the story you are telling.
  • The image should ‘speak’ to your target readers, and consider the diversity of your readers.
  • Even if there is a video on the page, include a photo (perhaps a screenshot from the video).

3).  ‘Call To Action’

In closing, give the reader somewhere to go next.  Don’t walk off in the middle of the conversation and leave them hanging.

Two elephants backside walking away from the camera
Image by DarkWorkX from Pixabay

Guidance For Your Call to Action:

  • Consider the next steps your prospect is likely to take as they seek answers to their questions.
  • Typically B2B prospects want industry-specific case studies.
  • A brochure download (which they can share with the team/boss), a free trial or a contact form might be appropriate.

Further Resources For Developing Great SEO Website Articles

About Jane Morgan

With 20+ years high-tech marketing & product development experience from Boston to Billund, Berlin to Bangalore, Jane has managed teams and tech products with millions of installs, and millions of revenue (annually). She's researched and developed market strategy for global markets, and established the blueprint for product management in many new teams. As an intrapreneur turned entrepreneur, she changed vowels in 2014 and founded JEM 9 Marketing Consultancy. Today she works with CEOs & business leaders to assist them in understanding and reaching customers. Speaker on market research, technology marketing and product management.