Web analytics is core to understanding how customers and prospects are using your website. Google Analytics is a comprehensive free offering that provides wonderful insights so you can better serve customers. Follow these steps to set up Google Analytics.
Don’t you hate dodgy line graphs? Line graphs draw the reader’s eye along, joining the dots. That’s good for trends; going up, …. and going down. Brilliant for indicating change over time. Sadly it’s all too common to see dots joined inappropriately. And here’s an example…..
The goal of the Accenture Digital Media Awards is to showcase new digital developments, and to celebrate those companies, organisations and communities who are contributing to the sector’s rapid evolution. Accenture Digital Media Awards The awards are recognised as the industry benchmark of excellence, attracting the attention of key players in the digital media industry each […]
Succinct, easily digestible and seriously meaty, this is my favourite favorite chart on marketing communication channels. Why? Because this chart provides a great overview of what channel you should be using, and what you’re letting yourself in. Because nobody’s marketing communication resources are a bottomless pit.
Some website and product development teams think usability testing a waste of time. But never after they’ve done it. Other research methods are about ‘how many’ (market size) or ‘future desirable features’ but usability tests if your offer meets users’ needs. Doing usability ‘face to face’ gives an unparalleled opportunity to understand ‘why’ customers are doing […]