The goal of the Accenture Digital Media Awards is to showcase new digital developments, and to celebrate those companies, organisations and communities who are contributing to the sector’s rapid evolution. Accenture Digital Media Awards The awards are recognised as the industry benchmark of excellence, attracting the attention of key players in the digital media industry each […]
Marketing Communication Channel Effectiveness: What Gets The Job Done?
Succinct, easily digestible and seriously meaty, this is my favourite favorite chart on marketing communication channels. Why? Because this chart provides a great overview of what channel you should be using, and what you’re letting yourself in. Because nobody’s marketing communication resources are a bottomless pit.
How To Do Face To Face Usability Testing
Some website and product development teams think usability testing a waste of time. But never after they’ve done it. Other research methods are about ‘how many’ (market size) or ‘future desirable features’ but usability tests if your offer meets users’ needs. Doing usability ‘face to face’ gives an unparalleled opportunity to understand ‘why’ customers are doing […]
Loving Free Form Text Analysis
‘Free form’ text analysis can strike fear into even the most customer-battered, nail-biting researcher. But you can learn how to get actionable information from free form text without doing the charleston with an orange octopus. And; have fun understanding customers with this easy expert technique.
Free Music Sources: Enrich Your Marketing
Music: one of our greatest loves. Artists and musicians enrich our lives immencely. Gotta love those artists. Some musicians choose to release their songs under the Creative Commons license. In other words, these artists give you permission to use free music for marketing. Learn more about the different license types here and here. Always read the attribution information to respect […]
Marketing Communications Attribution Models
Attribution models attempt to share out, or define who should get the credit for contributing to leads or sales. It’s infinitely sensible to figure out what’s marketing communications is working.