GDPR Resources List

GDPR Resource List For B2B Technology Organizations

GDPR is about accountability for how your organization uses personal data.  GDPR is not applicable to anonymous data or information that is not personally identifiable. It is about being responsible and complying with EU regulations.  It’s also sensible, good business practice.  This article is a set of resources to help demystifying GDPR for B2B SME […]

The Most Versatile Planning Technique Ever: 3 Lists

Do more, do less, keep doing.  That’s it: three simple lists. This technique is elegance itself.  You can use it following a major project to brainstorm lessons learnt or to identify quick wins following Voice of the Customer research. It also works very well for scoping your personal New Year’s resolutions, or digging deep on […]

A series of heart shaped papers containing the voices of team members who participated in voice of the customer (VoC) research.

What Teams Appreciate About ‘VoC’, voice of the customer, Research

How do you establish shared, customer-centric motivation in your teams? ‘Group IQ’ is: the ability of teams to perform well.  Groups with high emotional intelligence outperform those with high cognitive abilities (Goleman). Harmonious groups try harder and pull together.  Shared motivation provides the ‘pull’ in the same direction.  So how do leaders establish shared, customer-centric […]

JEM 9 Marketing Consultancy Discussion Guide Template Word Cloud Discussion Topics

Voice of the Customer – How To Develop A Discussion Guide

In order to understand customers, voice of the customer projects undertake to speak to actual customers!  A Voice of the Customer (VoC) discussion guide focuses the conversation on key topics about which you want to learn while leaving room for unexpected learnings.

JEM 9 Marketing Consultancy Capturing Voice Of Customer Listening Sculpture

Capturing Voice of Customer

Whether you are working on the fuzzy-front end of product or service development,  developing customer personas to better target your marketing communications or diving into customer experience, doing voice of the customer market research typically means sitting down with customers,  listening and capturing their ideas. So how do you get set up for success when collecting […]