B2B product messaging helps prospective customers orient themselves relative to your solution. Acquaint yourself with the most common messaging problems here. Then get started working on your value proposition with a practical messaging framework.
– this articles uses salary as an example of something that can be intimidating to negotiate. But the techniques and structure apply equally to non-salary working conditions as well as other situations where you negotiate.
GDPR is about accountability for how your organization uses personal data. GDPR is not applicable to anonymous data or information that is not personally identifiable. It is about being responsible and complying with EU regulations. It’s also sensible, good business practice. This article is a set of resources to help demystifying GDPR for B2B SME […]